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Tips for a Successful Holiday Shopping Season

October 13, 2015 by Jamie Rademacher, Rakuten Marketing

As the business shopping season of the year approaches, most retailers are setting carefully crafted campaigns into place. They have researched the holiday predictions and planned accordingly with a goal to exceed last year’s sales and successes in mind. It is never too late to make adjustments to your holiday shopping marketing strategies. Sometimes, it makes more sense to … [Read more...]

Rakuten Marketing Reports Strong Q1 Growth Throughout Global Digital Marketing Channels

April 23, 2014 by Revenue Performance Staff

Press Release Advertisers Reap Double Digit Returns in Affiliate, Mobile, Search, and Display New York City -- April 23, 2014 -- Rakuten Marketing today announced strong results for the first quarter of 2014 across all of its digital marketing channels. Most notable was the double-digit growth that advertisers realized through the company’s affiliate, mobile, and search … [Read more...]

So, Why Isn't *Your* Business Opportunity Worth $15 Trillion?

March 20, 2014 by Chris Trayhorn, Publisher of mThink Blue Book

Mobile payments represent the big battle that is still to be fought between the giants of the industry. Retail worldwide was worth $15 trillion in 2013, with mobile being $235 billion of that. Mobile's share is predicted to grow well beyond that and who controls those transactions will own a large part of the Internet. Visa and masterCard are obvious contenders, as are Apple, … [Read more...]

The Two Rules Of Mobile-First Marketing

March 17, 2014 by Uyen Tieu

The future has arrived, and it’s mobile It’s a stark but simple fact that most millennials will never fully embrace the desk-top as we know it, for their natural loyalty is to a tablet or a smartphone. With this segment leading the charge, the surging popularity of mobile devices is forcing publishers and advertisers to review their marketing strategies and make mobile their … [Read more...]

The State of Mobile

March 12, 2014 by Chris Trayhorn, Publisher of mThink Blue Book

By 2016 it is estimated that mobile app revenues will exceed $46 billion. Nearly 80% of American shoppers use their smartphones for shopping. And over half a billion mobile devices were added into the marketplace last year. It's not exactly news that mobile is exploding, but it's good to be reminded of it now and again. Usablenet have put together a decent infographic that … [Read more...]

Programmatic Premium Advertising? What The Heck?

March 12, 2014 by Chris Trayhorn, Publisher of mThink Blue Book

Performance marketing has long been a great testing ground for new marketing approaches and with the advent of mobile, we are seeing that kind of innovation coming back into the industry. There are so many ways to find cost-effective, quality traffic, and just as many ways to convert that traffic into revenues. A phrase in an interview on AdExchanger caught my eye today, … [Read more...]

Take 6 Steps To Improve Your Mobile SEO

March 12, 2014 by Chris Trayhorn, Publisher of mThink Blue Book

Google has seamlessly migrated its domination of desktop search onto mobile platforms. In 2014, if you have a mobile website, you need to think about Google's search algorithm, especially following the recent Hummingbird update. Google's mobile focus is shifting from keywords to search intent. In other words, mobile searchers are typically seeking to solve a problem and take … [Read more...]

Matomy Media Group Announces Intent to Build Mobile Media Buying Offering on the AppNexus Platform

November 25, 2013 by Revenue Performance Staff

Press Release NEW YORK and TEL AVIV — November 25, 2013 — Global performance marketing company Matomy Media Group today announced a new partnership with AppNexus to build an industry-first mobile performance capability for media buyers. AppNexusoffers the online advertising industry’s most powerful, open and customizable advertising technology platform. Matomy’s new … [Read more...]

Pulse Mobile Delivers One Million Monthly App Installs to Mobile Clients

November 20, 2013 by Revenue Performance Staff

Press Release  Victoria, BC, November 21, 2013- Pulse Mobile, a leading multi-channel mobile marketing business, announced today that it has crossed the threshold of delivering one million monthly app installs to its clients who include, game and social messaging app developers, as well as mobile commerce merchants. “This is an important threshold for us as a mobile marketing … [Read more...]

Facebook Buys Israeli Start-Up, Onavo, to Boost Global Internet Access

October 14, 2013 by Sheila K. Fox

In Facebook's quest to connect the universe or at least the world, the social media titan has acquired Onavo, an Israeli start-up specializing in mobile utility application development.  This the first time Facebook will run a research and development center in Israel.  Purchase price is estimated to be between $150 - $200 million dollars, giving Facebook the ability to produce … [Read more...]

Mobit – Changing The Game In Mobile Media?

September 10, 2013 by Chris Trayhorn, Publisher of mThink Blue Book

Does Matomy’s new Mobit platform hold the key to success in mobile performance marketing? Israel-based performance marketing network Matomy Media Group recently launched a new mobile media buying platform called Mobit. It offers conversion tracking, campaign management, near-realtime reporting and a sophisticated analytic “Mobit Insights” function that automatically identifies … [Read more...]

Firefox and Third Party Cookie Blocking

August 28, 2013 by Ryan Gilbert

Web browser developer Mozilla has made it clear that at some point in the near future they will implement third party cookie blocking by default in Firefox – possibly as soon as Q3-2013. Third party cookies are those set by a different domain to the one that the user is visiting at the time and have a range of applications including analytics solutions. As an example, if the … [Read more...]

The 6 Most Common Mobile Optimization Mistakes & How To Avoid Them

August 21, 2013 by Lee Aho

It is predicted that over half of all worldwide traffic will come from mobile devices by 2015. Mobile usage and growth statistics like these are staggering and if you value your business and brand they cannot be ignored. You must be optimizing for mobile. Ineffective mobile traffic optimization will not only expose your business to substantial decreases in potential revenue … [Read more...]

Apple's Woes Are Good For Performance Marketers

August 8, 2013 by Chris Trayhorn, Publisher of mThink Blue Book

It has been an article of faith for many mobile marketers that virtually all the profits are to be made from consumers using iPhones and iPads. Even though Apple's devices had significantly less market share than Android, they owned the consumers that actually bought products and services via a mobile device. The leading indicator in this area has always been the share of … [Read more...]

Matomy Maximizes Mobile Media Buying with Mobit

July 29, 2013 by Chris Trayhorn, Publisher of mThink Blue Book

Matomy Media Group today launched a new mobile media buying platform called Mobit, offering conversion tracking, sophisticated campaign optimization and near-realtime reporting. The introduction of Mobit, described as a “smart tracking and analysis tool for mobile affiliates and media buyers,” comes during a period of rapid expansion for Matomy following the recent acquisition … [Read more...]

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