Advertising on Google is still one of the staples of online marketing: pretty much everyone should know how it works and what it can do for their business. But AdWords can be intimidating, with many hidden features that can affect how well your ad works and how much you have to pay.

   
 

A new infographic from Wordstream  makes sense of it all in a really simple, easy-to-understand way. If you have ever wondered how a quality score is calculated, and how it affects bid pricing, this is the infographic for you.