The FTC imposes a diet on slimming-aid marketers by Chris Trayhorn, Publisher of mThink Blue Book, March 2, 2009 The FTC makes its position clear on unsubstantiated claims and on undisclosed continuity programs with two judgments totaling over 10 million dollars: http://www.ftc.gov/opa/2009/02/jab.shtm Filed under: Revenue About the Author Chris Trayhorn, Publisher of mThink Blue Book Chris Trayhorn is the Chairman of the Performance Marketing Industry Blue Ribbon Panel and the CEO of mThink.com, a leading online and content marketing agency. He has founded four successful marketing companies in London and San Francisco in the last 15 years, and is currently the founder and publisher of Revenue+Performance magazine, the magazine of the performance marketing industry since 2002.