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Best CPA Networks for Advertisers and Merchants

Top CPA Networks for Advertisers & Merchants 2022

These are the Blue Book Top CPA Networks for Advertisers and Merchants, as chosen by the advertisers and merchants of the world-wide performance marketing community. Blue Ribbon Panel

INDUSTRY LEADERS 2022
Ranking Network Comments
DMS – Digital Media Solutions

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As a leading provider of technology-enabled, data-driven digital performance advertising solutions, Digital Media Solutions has a strong reputation among both advertisers and publishers. DMS Performance Ad Market (previously W4) has elevated from strength to strength since their acquisition two years ago. Ever popular with publishers, DMS has clearly worked hard to generate the advertiser enthusiasm and votes in this year's Blue Book survey. DMS says, “With a focus on high-quality traffic and high-touch support, DMS Performance Ad Market connects leading advertisers with industry-leading publishers, leveraging the DMS proprietary tracking platform to execute and optimize high-converting CPA, CPL, CPC and CPM campaigns across diverse media channels, including email, native, search, social media and more.”

Perform[cb] (formerly Clickbooth)

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Perform[cb] took an assertive stance when the pandemic hit, continuing to invest in their platform and in growth opportunities. One of those investments was the late 2020 acquisition of Digital Remedy’s direct division. Through the acquisition of the direct business from Digital Remedy, Perform[cb] bolted on additional capabilities in pay-per-call and media buying that complemented their established expertise, and #1 overall CPA network 6 years running, in all major aspects of cost-per-acquisition marketing. With the acquisition came the addition of more marketers and partners to Perform[cb]’s industry-leading Network, expanding their portfolio of high-quality offers and traffic. Publishers love their innovative optimization and campaign management tools. Advertisers appreciate the super-responsive and experienced ad rep team. Perform[cb] says, "Perform[cb] empowers brands to acquire new customers through incremental digital channels on a pay for results model. Our proprietary technology and highly-curated partner marketplace aligns “cost-per” pricing with customer lifetime value."

CrakRevenue

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Based out of Québec, Canada, CrakRevenue is an established network with a growing reputation. Very solid.

MaxBounty

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MaxBounty has been a leader in the industry for more than a decade. Winners of our Advertiser's Choice award last year, they maintained a high level of support this time around missing out by the narrowest of margins. Publishers and advertisers in the Blue Book survey praised their nimble handling of the effects of the pandemic and their client and partner support. With experienced leadership, excellent technology and a solid reputation, MaxBounty is well-positioned to gain market-share in 2021.

ClickDealer

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ClickDealer is a market-leading affiliate network with over a decade of industry experience. The company’s long run in performance marketing has afforded them a seasoned managerial team, in-house optimization and tracking solutions, and exclusive deals with long-term partners that make ClickDealer popular with publishers and advertisers worldwide.

A4D

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A San Diego-based network, A4D is aggressive, smart and has a loyal band of publishers.

TORO Advertising

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A small, up-and-coming Spanish network, Toro received enthusiastic support from advertisers and publishers alike.

The Affiliati Network

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The Miami-based network founded by Sonny Palta is a big hit with publishers in our survey, and is ranked in the GLOBAL20 for the first time this year.

GlobalWide Media

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Based in Los Angeles, Globalwide describes itself as data-driven digital marketing leader providing premium media solutions to the world’s leading brands and agencies. Very experienced in performance marketing, they have made fast progress in pay-per-call and are a popular choice for advertisers and affiliates.

RevenueAds

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Based in Oklahoma, RevenueAds has been around for a decade or more. This is their first time in the Blue Book top 20, with our response panel particularly mentioning their email list marketing and lead-gen capabilities.

Best CPA Affiliate Networks – Top 20 CPA Networks

Each year we conduct the biggest research survey in the performance marketing industry in order to identify the best CPA networks (Cost-Per-Acquisition). The responses are then aggregated with input from the Blue Ribbon Panel of industry experts and mThink’s own research. The result is the Blue Book Top 20 CPA Networks, as chosen by the advertisers and publishers of the world-wide performance marketing community. These are the industry leaders that provide the levels of customer service, professionalism and consistent ROI that is the mark of a top network. They have also learned to survive and thrive in an ever-changing and incredibly competitive environment, so they are without exception run by smart, effective leaders.

The BLUE BOOK Top 20 is not a simple list of the biggest networks. Instead, it takes into account reputation, influence, clientele, popularity and scale.

An important part of the ranking process is our survey of over 25,000 industry figures that is carried out during the Fall. In the survey, we ask an open-field first question to identify the respondent’s favorite networks for running CPA and affiliate campaigns. The open-field nature of this first question is designed to avoid any selection-bias caused by prompting or by which networks we include in a pick-list. On a subsequent screen we provide a list of almost 50 networks from which respondents are asked to choose an additional four networks in each of the CPA and affiliate network categories, together with an additional open-field for write-in choices. In all, some 400 networks are included in our considerations.

In addition to the survey, we researched and aggregated expert views, traffic data, measures of industry influence and as many other pieces of data as we can gather. We also have a strong Blue Ribbon Panel of respected leaders in the industry that help provide insight and evaluation.

The final result of all these deliberations is the BLUE BOOK Top 20: the biggest and fairest evaluation of the best performance marketing networks in the world.


Disclaimer
While we put a huge amount of effort into researching and compiling the Blue Book rankings, as with all such lists they should be taken only as an expression of our opinion. By developing and posting these rankings, mThink makes no representation or warranty as to the accuracy or factual basis of the rankings. We recommend that users should carry out their own research. Under no circumstances will mThink be held liable in any way for any ranking, any errors or omissions in any ranking/s, or any loss or damage of any kind incurred as a result of the use of the ranking/s.

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