• How to Survive the Challenging Online M&A World

    The performance marketing industry has undergone massive change within the last 2 years, possibly more than any period within the decade. Many ... Read Article

    360 Days in the Life of Performance Marketing

    The past year was tumultuous for the industry; 2014 should be better but it won’t be without its speed bumps. As this ... Read Article

    The Future of Performance Marketing: More Consolidation & Better Social Media Lead Generation

    Three seemingly disparate events this year — the closing of the Google Affiliate Network (GAN), Facebook introducing CPA buys and Twitter launching

    The Publisher’s Guide to Affiliate Marketing

    In the fall 2012 edition of this magazine I wrote an article, The CMO Guide to Affiliate Marketing, that established the basic ... Read Article

    The CMO Guide to Affiliate Marketing

    Having built and run multiple performance marketing divisions over the past decade, I’ve learned that the best thing I can do for ... Read Article

    The Lead Generation Marketplace Grows Up

    The lead generation industry has matured and is now reaching an inflection point. While some companies will fall by the wayside, it ... Read Article

    Summer Conference Recap: Accountability and Compliance Take Center Stage

    It has been a busy summer for online marketing professionals. LeadsCon East and Affiliate Summit East were scheduled three weeks apart, making ... Read Article

    Let’s Call it ‘Anti-social’ Media

    I’m confused why we refer to this world of Facebook, Twitter, LinkedIn, Foursquare, Pinterest, YouTube, Google+, MySpace, etc., as “social” media. From ... Read Article

    ROI On Marketing: Still The Only Thing That Matters

    Klein Online (& Out- of-Line) The national debt is climbing to $15B, the Dow Jones dropped 1,000 points in August and yet ... Read Article

    Do Networks Offer Agency Services?

    There are no affiliate networks that offer agency services. It doesn’t matter if they focus on CPA or lead generation, of if ... Read Article

    Klein Online (& Out-of-Line): Kick Fraud Out!

    The mThink/Revenue Performance team were kind enough to offer me an outlet for my opinionated self and perhaps also provide a nugget ... Read Article

    The “Anti-Data Pass” Bill And Affiliate Summit West

    Affiliate Summit West was one of the best-attended and diverse shows of the last few years. It left me reflecting upon several ... Read Article