• Best CPA Networks
  • Best Cost-Per-Sale Affiliate Networks
  • Best Pay-Per-Call Networks
  • mThink Digital
  • Thought Leadership
    • White Papers
  • About
    • Content Marketing
    • Content Strategy
      • Web Content
      • Social Media Strategy
      • Webinars & Video
      • Thought Leadership
    • Performance Marketing
    • Portfolio
      • Revenue Performance
      • Accenture
      • Microsoft
      • Java Detour
      • Our Process
    • Contact Us

mThink

Blue Book Logo

BlueBook Logo

The Trusted Name in Performance Marketing

ROS Leaderboard

  • Home
  • Blue Book
    • About Blue Book
    • Blue Ribbon Panel
    • Interviews
    • Research Methodology
    • Back Issues
    • Advertising
      • Website Creative Specifications
      • Newsletter Creative Specifications
  • Best CPA Networks
  • Best Cost-Per-Sale Affiliate Networks
  • Best Pay-Per-Call Networks
  • Best European CPA Networks
  • Best CPA Networks for Affiliates
  • Best CPA Networks for Advertisers

The “Anti-Data Pass” Bill And Affiliate Summit West

January 19, 2011 by Peter Klein

Affiliate Summit West was one of the best-attended and diverse shows of the last few years. It left me reflecting upon several industry trends. On the positive side, there seems to be a shift toward proprietary technology development and also a focus on internal traffic sources as a value-add for advertisers. On the technology side, many companies are investing in building their own tracking platforms, specifically education portals. Couple that with the development of internal media buying teams for social, contextual and display and it makes for a steady and scalable product suite.

Holding Affiliate Summit West at a high class establishment like the Wynn definitely helped attract a wider audience. There was a real buzz all the way through from the Meet Market on Sunday to Tuesday’s 4pm close. Of course, there is an entirely different kind of buzz that often prevents people from showing up on Tuesday morning. Personally I met a lot of great new partners at the show and as a group of internet trailblazers they were united in their passion and enthusiasm for our industry.

I think there was certainly a level of panic about continued government intervention in the industry. First and foremost, I continued to hear about companies going out of business, consolidating, or having general cash flow issues. This is nothing new but it definitely seems to be reaching all-time high levels. In addition, many people are concerned about the new “data pass” bill enacted by Congress on December 29, 2010 (S. 3386 Restore Online Shoppers’ Confidence Act). A lot of companies in the subprime space leverage data pass to help make incremental revenue from their traffic, and potentially this Act could put a significant dent in revenue forecasts. Fortunately MediaWhiz has a solution already in place to help partners monetize their traffic in a compliant manner without missing a penny of revenue.

In summary, I think we see a shift occurring towards increased professionalism, accountability and brand offerings. More dollars continue to pour into the performance space and those who successfully provide results will continue to prosper.

No related posts.

Filed Under: Columnists, Revenue

Search

ROS Col 2 Top

ROS Col 2 Mid

ROS Col 2 Low

Subscribe to our newsletter!

* indicates required

ROS Col 2 – 4 Misc

ROS Col 2 – 5 Misc

ROS Col 2 – 6 Misc

Recent Posts

  • How MyLead works, and what sets it apart from other affiliate networks?
  • You Can Build Successful Lead Partnerships! Here Are 5 Questions To Get You Started
  • How To Build Long-Term Partnerships For Success
  • Interview with Rakuten Advertising’s Managing Director of North America, Anthony Capano
  • How To Source, Vet & Grow Quality Publisher Partnerships For Pay-Per-Call
  • FTC Settlement With Credit Karma Underscores Agency Attention to A/B Testing
  • Rakuten Advertising named mThink’s Best Affiliate Network for 12 Consecutive Years
  • 2023: Challenges, Opportunities & Predictions
  • Top 4 Best Practices For Consumer Finance Campaigns
  • Four Moments That Changed Performance Marketing Forever
  • New additions, improvements, and added perks from your favorite CPA network
  • Your Top 5 Affiliate Marketing Questions Answered
  • 5 strategies to create better content
  • FCC Says Ringless Voicemails Require Prior Consent
  • Top 5 Free Methods to Increase Affiliate Traffic

About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

Baseboard

Copyright ©2023 · mThink. All rights reserved.
3053 Fillmore Street, Suite 325 | (415) 787-0250
Disclaimer | Privacy Policy