• BuzzFeed's Affiliate Network & Google's Destruction Of Publisher Revenues

    Last week saw the release of the Interactive Advertising Bureau’s year-end report for 2016. The good news is that digital ad revenue ... Read Article

    Why Performance Can Win Against Google

    I met with people from Google yesterday. Most interesting: how thoroughly freaked out they are by the advertiser backlash against financing extremist ... Read Article

    Congress Voting Today On Relaxing FCC Rules, Threatening Affiliate Data

    A Senate vote today threatens to devalue all publisher 1st party data by allowing broadband companies to capture and sell full online ... Read Article

    There’s A Place For Large & Small Networks – Innovation Is Key

    Interview with Axel Vézina, COO of CrakRevenue An increasing number of networks have major new-investor money behind them, funding more sophisticated technology and ... Read Article

    Performance Marketing is the Solution to Problems with ROAS

    Interview with Blue Ribbon Panel Member Gus Brito, Director of Network Development at FlexOffers.com What should an advertiser using performance marketing be thinking ... Read Article

    The Hidden Story Behind Clickbooth’s Blue Book Win

    The contest for Best CPA Network this year was the most competitive ever. With several networks investing big money into new technology, ... Read Article

    2017 Investments, Technology and Fraud

    Interview with Adam Weiss, General Manager and SVP for Rakuten Affiliate Network An increasing number of networks have major new-investor money behind ... Read Article

    Attribution Models, New Performance Metrics & Tech Innovation are Key to Winning in 2017

    Interview with Matt Frary, CEO and Founder of SmarterChaos What does Affiliate Window’s acquisition of ShareASale mean for the rest of the ... Read Article

    What Do Publishers Want?

    Performance marketing is on a roll. Big data is finally giving tech-forward networks a real competitive advantage. Major advertisers are increasing their ... Read Article

    How Affiliates Won It For Trump

    Strange but true: affiliates played a significant role in electing Donald Trump. With the launch of multiple “fake news” sites designed to ... Read Article

    8 Ways To Find Super-Customers

    The 80:20 rule applies to most things in life. Customer spend is often one of them: in most businesses, 20% of customers ... Read Article

    The Most Important Marketing Metric (And It's Not CPA)

    How much can you afford to spend to acquire a new customer? It’s a big question, and one I see people getting ... Read Article

    CPA Networks: How to Manage Advertiser Relationships

    Imagine a new advertiser coming to you to launch a new product. What’s the process between contract and launch? For every new ... Read Article

    The E-Commerce Magic Bullet (Hint: It’s Not AdWords)

    E-commerce companies often ask me why they’re struggling to compete. They think they are doing all the right things but they’re still ... Read Article

    The Value of the Performance Exchange

    Your proprietary platform, the Clickbooth Performance Exchange, seems to be getting a lot of attention right now. Why do you think that ... Read Article

    Find a Network

    Networks by Ranking

    1 2 3 4 5 6 7 8 9 … 59 60 61 62