• What Do Publishers Want?

    Performance marketing is on a roll. Big data is finally giving tech-forward networks a real competitive advantage. Major advertisers are increasing their ... Read Article

    How Affiliates Won It For Trump

    Strange but true: affiliates played a significant role in electing Donald Trump. With the launch of multiple “fake news” sites designed to ... Read Article

    8 Ways To Find Super-Customers

    The 80:20 rule applies to most things in life. Customer spend is often one of them: in most businesses, 20% of customers ... Read Article

    The Most Important Marketing Metric (And It's Not CPA)

    How much can you afford to spend to acquire a new customer? It’s a big question, and one I see people getting ... Read Article

    CPA Networks: How to Manage Advertiser Relationships

    Imagine a new advertiser coming to you to launch a new product. What’s the process between contract and launch? For every new ... Read Article

    The E-Commerce Magic Bullet (Hint: It’s Not AdWords)

    E-commerce companies often ask me why they’re struggling to compete. They think they are doing all the right things but they’re still ... Read Article

    The Value of the Performance Exchange

    Your proprietary platform, the Clickbooth Performance Exchange, seems to be getting a lot of attention right now. Why do you think that ... Read Article

    Inside View Of A Nutraceuticals Network

    Imagine a new advertiser coming to you to launch a new product. What’s the process between contract and launch? This is a ... Read Article

    Communication Is Key To Performance

    Imagine a new advertiser coming to you to launch a new product. What’s the process between contract and launch? JB: With over ... Read Article

    A Sideways Look At Performance Marketing

    The Blue Book Top 20 rankings were launched almost eight years ago to promote profesessionalism in the performance marketing industry. mThink’s roots ... Read Article

    Daryl Colwell Interview on Channel Evaluation

    Blue Ribbon Panel Interview with Daryl Colwell Imagine a new advertiser coming to you to launch a new product. What’s the process between ... Read Article

    Ronen Hamatian on Affiliate Marketing Trends

    Blue Ribbon Panel Interview with Ronen Hamatian The FTC seems to have been more aggressively enforcing their rules over the last couple ... Read Article

    Ad Fraud Is Still A Thing

    It is becoming ever more clear that online advertising is suffering massive fraud. Just this last week we have seen Rovio, the ... Read Article

    Five Essential Questions To Ask Your Network

    Advertisers choosing a new network partner have to take a lot on trust. Pretty much every network has a convincing pitch and ... Read Article

    Jackie Bates Talks Affiliate Marketing Trends

    The traditional route into affiliate marketing was always via the creation of a blog, gaining experience in growing and converting an audience, ... Read Article

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