• Why Viewability Matters to Performance Marketers

    When you buy a display ad, how long does it need to be on screen for it to be effective? Maybe a ... Read Article

    Do Advertisers Need A Real Agency?

    Imagine you are a new advertiser using affiliate marketing to acquire customers. The affiliate network you’re using is doing great: recruiting new ... Read Article

    Report: Over 40% Of Mobile Ad Impressions Fraudulent

    Every week there is more evidence that “traditional” digital advertising is packed with fraud. A remarkable report issued last week found that ... Read Article

    Is GDPR A Freight Train Heading For Affiliate Marketing?

    Do you know what GDPR is? No?  Then pay attention. If you market products to Europe, it may cost you a fine ... Read Article

    Interview with Blue Ribbon Panelist Gus Brito

    Interview With Gus Brito – Director of Network Development, Flexoffers.com Should advertisers or publishers care about whether their network partner(s) are investing in ... Read Article

    New Personalization and Publisher Tools Drive Retail Growth

    Interview with Adam Weiss, General Manager and SVP, Rakuten Affiliate Network Should advertisers or publishers care about whether their network partner(s) are ... Read Article

    ROAS: Why Performance Marketing Out-Performs Display

    Interview with Erin Cigich, CEO of Clickbooth Should advertisers or publishers care about whether their network partner(s) are investing in new technology ... Read Article

    BuzzFeed's Affiliate Network & Google's Destruction Of Publisher Revenues

    Last week saw the release of the Interactive Advertising Bureau’s year-end report for 2016. The good news is that digital ad revenue ... Read Article

    Why Performance Can Win Against Google

    I met with people from Google yesterday. Most interesting: how thoroughly freaked out they are by the advertiser backlash against financing extremist ... Read Article

    Congress Voting Today On Relaxing FCC Rules, Threatening Affiliate Data

    A Senate vote today threatens to devalue all publisher 1st party data by allowing broadband companies to capture and sell full online ... Read Article

    There’s A Place For Large & Small Networks – Innovation Is Key

    Interview with Axel Vézina, COO of CrakRevenue An increasing number of networks have major new-investor money behind them, funding more sophisticated technology and ... Read Article

    Performance Marketing is the Solution to Problems with ROAS

    Interview with Blue Ribbon Panel Member Gus Brito, Director of Network Development at FlexOffers.com What should an advertiser using performance marketing be thinking ... Read Article

    The Hidden Story Behind Clickbooth’s Blue Book Win

    The contest for Best CPA Network this year was the most competitive ever. With several networks investing big money into new technology, ... Read Article

    2017 Investments, Technology and Fraud

    Interview with Adam Weiss, General Manager and SVP for Rakuten Affiliate Network An increasing number of networks have major new-investor money behind ... Read Article

    Attribution Models, New Performance Metrics & Tech Innovation are Key to Winning in 2017

    Interview with Matt Frary, CEO and Founder of SmarterChaos What does Affiliate Window’s acquisition of ShareASale mean for the rest of the ... Read Article

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