All Blue Book Articles A Sideways Look At Performance Marketingby Chris Trayhorn, Publisher of mThink Blue Book on September 1, 2016 The Blue Book Top 20 rankings were launched almost eight years ago to promote profesessionalism in the performance marketing industry. mThink’s roots lie in enterprise-level marketing for companies … Read Article Holiday Season Email Attack!by mThink on September 1, 2016 As we approach holiday season many e-commerce companies and merchants are gearing up their email campaigns in order to maximize sales at the most important part of the … Read Article Micro-Moments #2: Intention-Rich Interactionsby mThink on September 1, 2016 34% of online retail purchases now happen on a mobile device. The products that are bought on mobile are the ones that are in front of the customer … Read Article Ad Fraud Is Still A Thingby Chris Trayhorn, Publisher of mThink Blue Book on August 15, 2016 It is becoming ever more clear that online advertising is suffering massive fraud. Just this last week we have seen Rovio, the Angry Birds game developer, reveal that … Read Article Micro-Moments #1: Being There When Consumers Chooseby mThink on August 15, 2016 One of the most useful concepts that we at mThinkDigital use for our mobile e-commerce clients is Google’s Micro-Moments. The idea is deceptively simple: mobile enables consumers to … Read Article Five Essential Questions To Ask Your Networkby Chris Trayhorn, Publisher of mThink Blue Book on August 13, 2016 Advertisers choosing a new network partner have to take a lot on trust. Pretty much every network has a convincing pitch and a nice set of PowerPoint slides. … Read Article The 4 Biggest Internet Trends Affecting Affiliate Marketingby Chris Trayhorn, Publisher of mThink Blue Book on June 27, 2016 Trends Affecting Affiliate Marketing Kleiner Perkins partner Mary Meeker is famous for producing her huge “Internet Trends Report.” She just released her 2016 report, covering everything from smartphone … Read Article In Defense of Networksby Chris Trayhorn, Publisher of mThink Blue Book on June 9, 2016 One thing that becomes obvious as you look through the BLUE BOOK survey data is that a lot of publishers are unhappy with one or other of the … Read Article The Clickbooth Performance Exchange – Now Powering 100% of Affiliate Traffic!by mThink on May 26, 2016 Press Release SARASOTA, Fla., Clickbooth is excited to announce that with the company’s most recent technological release, 100% of its affiliate traffic is now powered by its proprietary … Read Article Work with Industry Leader in Customer Acquisitionby mThink on May 24, 2016 Ready to maximize customer acquisition with optimized engagement strategies? Are you a brand manager or CMO trying to manage multiple online channels and struggling to achieve your benchmark ROI? Do you … Read Article Madrivo's Success Shows Impact of Big Data on Affiliate Marketingby mThink on May 19, 2016 Press Release (San Francisco, May 19, 2016) Big data is changing affiliate marketing and leading networks, such as Madrivo, are reaping the benefits. New research reveals a direct … Read Article In Defense of Networks, Part. IIby Chris Trayhorn, Publisher of mThink Blue Book on May 18, 2016 “I can run my own affiliate program, Chris. Why should I use a network?” said the CMO of a major advertiser to me last week. “Half the time … Read Article How Will Amazon-Brand Products Affect Brand Owners?by Chris Trayhorn, Publisher of mThink Blue Book on May 18, 2016 Amazon is going to start selling its own brands of food, diapers and cleaning materials. It has already been testing new brand names like Mama Bear and Happy … Read Article« Previous 1 2 3 4 … 21 22 23 24