All Blue Book Articles New Personalization and Publisher Tools Drive Retail Growthby Chris Trayhorn, Publisher of mThink Blue Book on May 9, 2017 Interview with Adam Weiss, General Manager and SVP, Rakuten Affiliate Network Should advertisers or publishers care about whether their network partner(s) are investing in new technology or are … Read Article BuzzFeed's Affiliate Network & Google's Destruction Of Publisher Revenuesby Chris Trayhorn, Publisher of mThink Blue Book on May 3, 2017 Last week saw the release of the Interactive Advertising Bureau’s year-end report for 2016. The good news is that digital ad revenue in the U.S. grew by more … Read Article Clickbooth Acquires Affiliate Tracking Dashboard ThriveTrackerby mThink on May 3, 2017 Press Release Clickbooth, worldwide #1 affiliate network, proprietary performance exchange, and a portfolio company of private equity firm Centre Lane Partners, has acquired Thrive by iPyxel Creations, a … Read Article Vergara Settles Social Media False Endorsement Lawsuitby mThink on April 28, 2017 Actress Sofia Vergara recently settled a lawsuit that she initiated against beauty company Venus Concept for the alleged unlawful use of her likeness in conjunction with promotional content … Read Article Why Performance Can Win Against Googleby Chris Trayhorn, Publisher of mThink Blue Book on March 29, 2017 I met with people from Google yesterday. Most interesting: how thoroughly freaked out they are by the advertiser backlash against financing extremist content on YouTube. In combination with … Read Article Clickbooth Ranked the #1 CPA Network by mThink BLUE BOOKby mThink on March 28, 2017 Press Release The Top 20 Rankings for 2017 are In SAN FRANCISCO, CA; March 28, 2017 – Clickbooth, recently recognized by mThink BLUE BOOK as the leading CPA … Read Article Madrivo Launches Video Advertising Exchange, Madrivo Digitalby mThink on March 23, 2017 Press Release Madrivo proudly announces the launch of its video exchange, Madrivo Digital,led by Idan Miller, an industry veteran and expert in programmatic video advertising Madrivo, a leading … Read Article State Attorneys General Shift into Turbo with Investigative Subpoenasby Richard B. Newman on March 14, 2017 As the new Administration begins to implement legislative and regulatory changes, state Attorneys General have begun to exert their own agenda by increasing activity in the area of … Read Article Top 3 Advertiser Initiatives for 2017by mThink on February 25, 2017 What should an advertiser using performance marketing be thinking about in 2017? I believe there are 3 top advertiser initiatives for 2017: Brand Equity As we see content production increasing … Read Article Acting FTC Chair Provides Insight into Anticipated Consumer Protection Policiesby mThink on February 17, 2017 Acting FTC Chairman Maureen Ohlhausen recently offered a degree of insight into the agency’s anticipated consumer protection priorities via a recent keynote address delivered at the American Bar … Read Article What Do Publishers Want?by Chris Trayhorn, Publisher of mThink Blue Book on February 6, 2017 Performance marketing is on a roll. Big data is finally giving tech-forward networks a real competitive advantage. Major advertisers are increasing their performance-based marketing spend. But what about … Read Article Top CPA and Affiliate Marketing Networks Ranked by mThink BLUE BOOKby mThink on January 18, 2017 Press Release New 2017 BLUE BOOK Top 20 Rankings Are In mThink has announced their new BLUE BOOK rankings of the Top 20 Performance Marketing Networks, providing the … Read Article Blue Book Top 20 Announced!by mThink on January 15, 2017 The BLUE BOOK results are in. 20,000+ industry professionals that participated in our survey, 150,000 data points analyzed and months of research have finally resulted in the new … Read Article Blue Book Survey Newsby mThink on December 13, 2016 The Blue Book survey is now closed. This year’s survey has not only been a huge success but has also illustrated clearly the ways in which the parformance … Read Article 5 Mobile Marketing Tips that Work!by Madrivo on December 13, 2016 Mobile internet usage overtook desktop traffic in 2014 when an estimated 1.8 million people started using smartphones and tablets as their primary device for online browsing, shopping, and … Read Article« Previous 1 2 3 4 … 20 21 22 23 24 Next »