Affiliate Marketing

Articles About Affiliate Marketing

Guardian Newspaper Switches to Twitter-only Publishing

by Chris Trayhorn, Publisher of mThink Blue Book on April 1, 2009

Consolidating its position at the cutting edge of new media technology, the Guardian newspaper today announced that it … Read Article

Browse Using Face Gestures

by Chris Trayhorn, Publisher of mThink Blue Book on April 1, 2009

Opera introduces Face Gestures, a revolutionary technology designed to make interacting with your browser easier and simpler on … Read Article

Qualcomm's Wireless Convergence

by Chris Trayhorn, Publisher of mThink Blue Book on April 1, 2009

Qualcomm has announced a vast expansion of their wireless network. In order to provide the most expansive coverage … Read Article

Think Liquid

by Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009

Regardless of technological change, the future of social media will be dictated by the community’s rapid adoption of … Read Article

Two Sides of Consumer-Generated Media: Listening and Participating

by Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009

Social media is providing marketers with an array of tools and opportunities that offer an unusual entrée into … Read Article

The New Pay-to-Play Model in the Blogosphere

by Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009

The old model of journalism is dying, at least online. Relationships between companies and media writers have been … Read Article

Engage or Perish: The Choice Is Yours

by Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009

Like the Industrial Age, the Conversation Age (often referred to as Web 2.0) requires businesses to change and … Read Article

12 Essential Tips For Success in Social Media

by Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009

Whether you call it social media or consumer-generated content, there’s no debate over the accelerating popularity of Internet … Read Article

A Firsthand Tale Of Adopting Web 2.0 Technology To Build Brand

by Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009

As marketing evolves into a two-way conversation that technology enables, it changes how we interact with customers and … Read Article

Q&A: Dennis Morrow

by Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009

As director of information architecture and usability, Mr. Morrow leads Web Associates’ holistic approach to combining user interface … Read Article

The Power of Corporate Blogging: Some Guidelines for Doing It Right

by Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009

On May 31, 2006, The New York Times published an article by columnist Thomas Friedman that featured some … Read Article

The Rise of Social Sales and Marketing

by Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009

The jury is in. Evolution hasn’t really caught up with humanity’s highfalutin attitudes about our species’ uniqueness. Less … Read Article

New Channels Help You Find Your Missing Audience

by Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009

If it’s getting harder to reach your target market with TV and online ad campaigns, it’s likely because … Read Article

Mapping Your Company's 'Value DNA'

by Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009

Ever since 1896, when John Patterson, founder and CEO of NCR, held the first training class on how … Read Article

The Changing Influence of the CMO

by Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009

The marketing function has evolved in recent years, becoming more important to the success of the business and … Read Article

Q&A: Joe Melanson

by Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009

In Mr. Melanson’s role as Aquent’s chief sales officer, he and his Enterprise Solutions team work with leading … Read Article

Is It Time for a New Marketing Organization?

by Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009

Psst, want to know the secret to better marketing ROI? Just hire a statistician, add some complex analytical … Read Article

Personalized Marketing

by Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009

INTRODUCTION: THE DREAM The relationship marketing arena stands on the cusp of its golden age, at an inflection … Read Article
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