Articles About Affiliate Marketing Q&A: Scott Bergby Chris Trayhorn, Publisher of mThink Blue Book on April 6, 2009 Scott Berg is responsible for working with HP’s business units to establish a congruent global media strategy as … Read Article An Approach to Managing Viral Marketingby Chris Trayhorn, Publisher of mThink Blue Book on April 6, 2009 Most people in the marketing business will have heard of viral marketing, and some will have even attempted … Read Article The Marketing Times Are a-Changin'by Chris Trayhorn, Publisher of mThink Blue Book on April 6, 2009 Come gather ’round, marketers, wherever you roam. And admit that the waters around you have grown. And accept … Read Article Q&A: Mike Jacobsby Chris Trayhorn, Publisher of mThink Blue Book on April 6, 2009 Mike Jacobs is chief services officer for iMarketing, an online marketing agency serving clients like Yahoo, Dow Jones, … Read Article The Internet Generation Conundrumby Chris Trayhorn, Publisher of mThink Blue Book on April 6, 2009 Born with a mouse in their hands and weaned on mobile phones, IM and Facebook profiles, the Internet … Read Article The Kids Are All Right – Are You the Problem?by Chris Trayhorn, Publisher of mThink Blue Book on April 6, 2009 I have had the great pleasure, for the better part of the past seven years, to act like … Read Article New Communications Approaches in Marketingby Chris Trayhorn, Publisher of mThink Blue Book on April 6, 2009 The early part of the 21st century has witnessed an explosion in the number of media that marketers … Read Article Q&A: Young-Bean Songby Chris Trayhorn, Publisher of mThink Blue Book on April 6, 2009 Throughout his career, Young-Bean Song has been at the forefront of analytic research and development in digital marketing. … Read Article The Empire Fights Backby Chris Trayhorn, Publisher of mThink Blue Book on April 6, 2009 As if to make the point that Twitter does not rule the roost (yet), on Wednesday Mark Zuckerberg, … Read Article Twitter Explodes (isn't anyone bored yet?)by Chris Trayhorn, Publisher of mThink Blue Book on April 5, 2009 Comscore released their latest traffic figures for Twitter this week showing a remarkable increase in the first two … Read Article The Economy Bites. Stuff Changes.by Chris Trayhorn, Publisher of mThink Blue Book on April 4, 2009 As companies battle to survive and/or grow in the toughest marketplace for decades, efforts to improve monetization are … Read Article Overlap Mattersby Chris Trayhorn, Publisher of mThink Blue Book on April 2, 2009 Traditional wisdom says that cross-site duplication of online advertising is bad for business. And indeed duplication has traditionally … Read Article The Corporate Website: Five Strategies for Making Your Site More Relevant and Socialby Chris Trayhorn, Publisher of mThink Blue Book on April 2, 2009 Corporate marketing messages do not always reflect the market’s perception of a product or service. The practice of … Read Article Web 2.0 and Marketing Strategyby Chris Trayhorn, Publisher of mThink Blue Book on April 2, 2009 Addressing the Association of National Advertisers in 2004, Jim Stengel, chief marketing officer of Procter & Gamble, threw … Read Article Can You Connect With The Ad-Averse Segment Of Your Audience?by Chris Trayhorn, Publisher of mThink Blue Book on April 2, 2009 Your advertising is invisible to a substantial segment of your audience. Intuitively, you know they’re tuning out, but … Read Article The Customer Advisory Board: A How-to Guide for The Internet Ageby Chris Trayhorn, Publisher of mThink Blue Book on April 2, 2009 Good market intelligence is imperative in today’s increasingly competitive environment. Product segments are commoditizing; product life cycles are … Read Article Q&A: Keith Piguesby Chris Trayhorn, Publisher of mThink Blue Book on April 2, 2009 Keith Pigues is chairman of the board of directors for the Business Marketing Association International and a member … Read Article Google to buy GM?by Chris Trayhorn, Publisher of mThink Blue Book on April 1, 2009 In a surprise press conference today a White House spokesperson announced that as part of the government rescue … Read Article« Previous 1 2 3 4 … 45 46 47 48 49 … 66 67 68 69 Next »