Announcing Personalized Rewards by Rakuten Advertising, October 14, 2020 Rakuten Advertising and Rakuten Rewards have joined forces to create Personalized Rewards. This exciting new collaboration will make it easier for advertisers to create dynamic cash back offers that are more likely to drive traffic and conversions with new shoppers. Personalized Rewards is an affiliate marketing product that combines the pioneering, real-time technology of Rakuten Advertising with the consumer reach and influence of Rakuten Rewards, giving you more ways to engage and incentivize your customers. How do shoppers and marketers benefit from Personalized Rewards? Shoppers will be served offers that are more relevant to their interests and shopping preferences, thus increasing the likelihood that they’ll convert. Marketers will be empowered to create customized offers that are more likely to resonate and attract new customers. Marketers can also enable richer commissioning strategies that align with specific business goals, whether that’s customer acquisition, increasing conversion rates, or driving larger basket size. Learn more about this unique offering today. Filed under: Blue Book, Revenue Tagged under: affiliate marketing, rewards program