Affiliate Convention Launches Successfully by Chris Trayhorn, Publisher of mThink Blue Book, July 17, 2009 The inaugural Affiliate Convention in Denver appeared to be a huge success especially given it was a first-time event. The producers estimated 1,200 attendees – more than double what they expected, according to a report on MediaTrust’s blog. ClickBooth, NeverBlue and Hydra were among the 15 exhibitors. Other sponsors included Revenue magazine. Most of the attendees were affiliates who got in for free. MediaTrust CEO Peter Bordes, eBay’s Steve Hartman, Vertive CEO Steve Schaffer, Wes Mahler of Prosper202 teamed up for a keynote panel that gave an impressive overview of the industry. Click here for a summary. Filed under: Revenue About the Author Chris Trayhorn, Publisher of mThink Blue Book Chris Trayhorn is the Chairman of the Performance Marketing Industry Blue Ribbon Panel and the CEO of mThink.com, a leading online and content marketing agency. He has founded four successful marketing companies in London and San Francisco in the last 15 years, and is currently the founder and publisher of Revenue+Performance magazine, the magazine of the performance marketing industry since 2002.