Adventures in customer relations, volume 221 by Chris Trayhorn, Publisher of mThink Blue Book, February 26, 2009 Kellogg fired Michael Phelps after he was photographed with a bong…and their reputation has dropped like a stone as a result: http://www.businessinsider.com/dumping-phelps-over-bong-rip-damages-kelloggs-brand-reputation-2009-2 Filed under: Revenue About the Author Chris Trayhorn, Publisher of mThink Blue Book Chris Trayhorn is the Chairman of the Performance Marketing Industry Blue Ribbon Panel and the CEO of mThink.com, a leading online and content marketing agency. He has founded four successful marketing companies in London and San Francisco in the last 15 years, and is currently the founder and publisher of Revenue+Performance magazine, the magazine of the performance marketing industry since 2002.