‘Twas five nights before Christmas and I’m about to hit the panic button to make sure all the last-minute ad placements in the January newsletter are filled. Currently we have three banner ad positions available in the upcoming January newsletter. The newsletter is a great channel to get your New Year offers out to our subscriber base of 15,000 readers, and we are very pleased to announce that we had a record-breaking 62 percent clickthrough rate for our December newsletter. 

Dates and deadlines for banners ads in the January 2007 newsletter: 

Ad Creative Deadline: January 3, 2007

Newsletter Deployment Date: January 10, 2007

So while you are busy preparing for the holidays and looking back on the year, here are a few newsworthy bits to contemplate as you begin planning for 2007 and advertising ops within our magazine, website and newsletter.

Yesterday we launched our site upgrade to RevenueToday.com complete with content from seven previous issues of Revenue as well as new content not seen before, tag clouds, etc. You can look forward to more site enhancements in 2007.

Looking forward, we are currently allocating ad placements in the March/April 2007 Issue 16, which promises to be one of our biggest issues of the year. This issue will be distributed at the following conferences: Ad:Tech San Francisco (April 25-27), Search Engine Strategies New York (April 10-13), eComXpo (March 20-22) and the Casino Affiliate Convention Amsterdam (May 3-5).

Planned editorial topics include: CRM, news sites, new search technologies, metrics and measurement, the skinny on SEO and SEM, lack of talent and education of performance marketers.

Dates and deadlines for print ad placement in the March/April 2007 Issue 16 of the magazine:

Ad Closing Deadline: January 19, 2007 

Ad Creative Deadline: January 29, 2007 

Looking back, it’s been an amazing year full of growth and change here at Revenue and we are very excited about things to come in the new year. Wishing you all a safe and relaxing holiday season and happy new year. We’ll be back the first week of January and look forward to catching up with you then.

Let me know your plans for 2007. 

t.siegel@revenuetoday.com