White Papers Q&A: Dennis Morrowby Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009 As director of information architecture and usability, Mr. Morrow leads Web Associates’ holistic approach to combining user interface … Read Article The Power of Corporate Blogging: Some Guidelines for Doing It Rightby Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009 On May 31, 2006, The New York Times published an article by columnist Thomas Friedman that featured some … Read Article The Rise of Social Sales and Marketingby Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009 The jury is in. Evolution hasn’t really caught up with humanity’s highfalutin attitudes about our species’ uniqueness. Less … Read Article New Channels Help You Find Your Missing Audienceby Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009 If it’s getting harder to reach your target market with TV and online ad campaigns, it’s likely because … Read Article Mapping Your Company's 'Value DNA'by Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009 Ever since 1896, when John Patterson, founder and CEO of NCR, held the first training class on how … Read Article The Changing Influence of the CMOby Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009 The marketing function has evolved in recent years, becoming more important to the success of the business and … Read Article Q&A: Joe Melansonby Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009 In Mr. Melanson’s role as Aquent’s chief sales officer, he and his Enterprise Solutions team work with leading … Read Article Is It Time for a New Marketing Organization?by Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009 Psst, want to know the secret to better marketing ROI? Just hire a statistician, add some complex analytical … Read Article Personalized Marketingby Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009 INTRODUCTION: THE DREAM The relationship marketing arena stands on the cusp of its golden age, at an inflection … Read Article Pencils and Towelsby Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009 Nothing from my marketing past could have prepared me for this meeting. Fresh from having run a large, … Read Article Where Are Your Customers? Try the Intersection Of Multiple Online Channelsby Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009 Your intuition tells you that reaching customers more often across more channels will inevitably improve your brand recognition. … Read Article Addressing Online Social Networksby Chris Trayhorn, Publisher of mThink Blue Book on March 27, 2009 Social networking has always been about people who trust one another coming together for support, reassurance and insight … Read Article The Art of Creating A Communityby Chris Trayhorn, Publisher of mThink Blue Book on March 18, 2009 I admit it: I’m a user-group junkie. I got my first taste of user groups when I worked … Read Article Managing Communications Changeby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009 Change is being forced upon the utilities industry. Business drivers range from stakeholder pressure for greater efficiency to … Read Article Online Transient Stability Controlsby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009 For the last few decades the growth of the world’s population and its corresponding increased demand for electrical … Read Article PHEVs Are on a Rollby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009 The electric vehicle first made its appearance about a century ago, but it is only in recent years … Read Article Successful Smart Grid Architectureby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009 The smart grid is progressing well on several fronts. Groups such as the Grid Wise Alliance, events such … Read Article A Smart Strategy for a Smart Gridby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009 Every year, utilities are faced with the critical decision of where to invest capital. These decisions are guided … Read Article« Previous 1 2 3 4 5 … 16 17 18 19 Next » Contact Us We want to hear from our community. Please contact us with questions, comments or updates to the networks — it’s a rapidly changing landscape and we value all input. First Name *Last NameEmail Address *Message0 / 180 Send Message