Cage Fight: Shoemoney vs Dennis Yu! by Chris Trayhorn, Publisher of mThink Blue Book, November 19, 2009 The Facebook/Scamville fallout has continued with a cage-fight between two of our favorite bloggers. In the red corner we have Dennis Yu, the CEO of BlitzLocal, who two weeks ago confessed his scammy past in a controversial post on TechCrunch. In the blue corner we present Shoemoney, the heavyweight in this contest. In two blazing posts this week Jeremy has pummeled Dennis for a variety of alleged sins. You can gauge the tone by the titles of Jeremy’s posts: Dennis Yu – Rise And Fall Of A Con Man In The Affiliate Industry Dennis Yu – Worse person Than Originally Thought Naturally, Dennis has fought back with a post implying that he is being punished for speaking out about the bad practices of the industry. We make no judgement or comment on an argument that so far has covered porn, fraud, lies, deception and theft. Read it all and make your own call, people. We report, you decide. Filed under: Revenue About the Author Chris Trayhorn, Publisher of mThink Blue Book Chris Trayhorn is the Chairman of the Performance Marketing Industry Blue Ribbon Panel and the CEO of mThink.com, a leading online and content marketing agency. He has founded four successful marketing companies in London and San Francisco in the last 15 years, and is currently the founder and publisher of Revenue+Performance magazine, the magazine of the performance marketing industry since 2002.