You can maximize the performance of your marketing campaigns by consolidating all of them under a single ad platform. This will save time on administrative tasks, offer comprehensive analytics on campaigns across multiple channels and help you optimize them accordingly. Affiliate software is in a unique position to consolidate campaigns from across different channels because it … [Read more...]
Passing the Test
In the May/June Affiliate's Corner column, I wrote about the ways super-affiliates prefer to be approached by affiliate program managers and merchants for the purpose of program recruitment.Wooing a super-affiliate over drinks and dinner with offers of exclusive landing pages, significantly higher-than-advertised commission rates, or showering them with free product samples … [Read more...]
Using Data With Integrity
A crucial element of building and maintaining a database is data integrity - making sure your information is accurate and in the correct format, unchanged by technical glitches. You can personally verify information if you are entering it manually, but when users are filling out forms on your Web site, and that information goes directly into your database, you need another … [Read more...]
Setting the Data Table
The last issue of Revenue gave an overview of databases and how they can be used. Let's delve a little deeper into how you, as manager of an affiliate program, can use a database to improve your service and provide customized information for all of your affiliates.When creating a database, the first step is to understand what information you want to record, and the important … [Read more...]
Databasics 101
Most small business operators have dabbled with databases, but relatively few use them to their full advantage. So here's a crash course call it Databasics 101 on why you need them, how they work and what they can do for you.Businesses live and die on the information they collect and how they put it to use. For example, at my company, we send a reminder for unpaid ads on the … [Read more...]