Leveraging the affiliate marketing system for lead generation is a highly successful technique for many a marketer in the digital space. But even though it’s far from a new strategy, lead generation still presents its unique set of challenges. The key to a successful lead generation campaign? Ultimately, it boils down to transparency. As increasing importance is put on lead … [Read more...]
Affiliate Marketing’s Biggest Transparency Issues and How Admitad Addresses Them for Their Advertisers
By Elizaveta Ventsel, head of the Advertisers’ International Group in the EU and US at Admitad The predicted future of advertising going digital has already arrived. With the number of internet users surpassing the 4 billion mark in 2018, advertisers have firmly set their sights on the new age of marketing to the masses. While this trend has presented its fair share of … [Read more...]
Discovering Collaboration in Moscow
Admitad is a nine year-old CPA network that has hit a lot of people's radar screens in the last 12 months. They're growing fast and doing some interesting things, so last week I dropped into their Admitad Lounge event in Moscow. 1,500 advertisers and publishers drinking cocktails and making deals - what is not to love? With a tagline of "Work hard - play hard" the event set … [Read more...]
Can Affiliate Marketing Networks Build Transparency Through Events?
By Chris Trayhorn, CEO and Founder, mThink/Blue Book Most affiliate marketing networks are pretty cautious about connecting their advertisers directly with publishers. The risk of them setting up a direct business relationship - cutting the network out of the deal - is real. This kind of disintermediation is a major risk to the revenue streams of networks and … [Read more...]