• Bad Guerrillas

    The biggest mistake of all is launching an affiliate marketing program without knowing perception from reality.THE PERCEPTION is that you've been running ... Read Article

    Wanted: Affiliate Manager

    Here in the midst of the fearsome jobless recovery, one job remains hard to fill: affiliate manager.And nobody seems surprised. After all, ... Read Article

    The Spam Jam

    What a mess. Jim Gordon is hell-bent on collecting some of the $600,000 or so he thinks Commonwealth Marketing Group owes him ... Read Article

    Next Year Is Here

    Right around now, the sun is shining, the days are getting longer, the garden is looking so great. And the dreaded tax ... Read Article

    Setting the Data Table

    The last issue of Revenue gave an overview of databases and how they can be used. Let's delve a little deeper into ... Read Article

    Wooing the Lonely Hearts

    With thousands of dating sites on the Web, it can be as hard for surfers to find the right site as it ... Read Article

    Searching for Your Site

    Unfortunately, many folks create a Web site and then sit back and wait for the orders to start pouring in. That strategy ... Read Article

    The Pay Per Click Dance

    A few years ago, if your site wasn't listed in Yahoo you might as well have given up. Yahoo was practically the ... Read Article

    First Impressions and Beyond

    What's worse than a poor shopping experience? Rank it down there next to a really bad haircut, or waiting in line at ... Read Article

    Less Is More

    Ask any guru in the affiliate universe what ValueClick's acquisition of Commission Junction means, and you'll get more answers (and more pitches) ... Read Article

    Cyber Creeps

    When thousands of consumers got emails asking them to help electronics retailer Best Buy combat Internet fraud, they were eager to help. ... Read Article

    No Free Lunch For Merchants

    It sounds like a no-brainer: Tap into a sales force of self-employed affiliates who'll handle everything from producing product information to Web ... Read Article

    Profits By Design

    Link all you want, but unless your site helps visitors find what they want while enjoying the process, they won't stick around ... Read Article

    Taxing Times

    The lure of affiliate income is a magnet for people with drive and imagination. It's particularly attractive to the impoverished, those in ... Read Article

    A Perfect Ten

    Most people who start a small business do at least one thing well. For restaurateurs, it's usually cooking. For painters, it's wielding ... Read Article

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