Examining Content Locking as an Alternative Visitor Monetization Method Providing they begin with a properly optimized site, unique content, natural link building and the inclusion of a few paid traffic sources, most sites have a chance to develop a steady stream of visitors within their first year. Save for the occasional “Panda” or “Penguin” attack, these approaches typically … [Read more...]
How-To Post of The Week: Building A Niche Website
The first of an ongoing series in which we will pick out one especially good how-to piece from around The Internets. This week a post that is terrific in its simplicity: how to publish a niche Wordpress site that Does Not Suck. It is such a seemingly easy process yet suckitude reigns. Noobs (and really, anybody who wants to be reminded of just what one should trying to do with … [Read more...]
Finally! A Simple Guide To Conversion Rate Optimization
The difference between success and failure in many campaigns these days comes down to how well the conversion process has been optimized. But doing optimization well can feel complex and confusing. SEOgadget has put together a great infographic that takes you through 10 steps to making your next campaign profitable. You can see the full HTML version here. … [Read more...]
If This Doesn't Persuade You To Put Campaigns On Mobile, Nothing Will
How massive is mobile? Absolutely huge. More than you even think. A new analyst report reveals that mobile devices have now achieved greater market penetration worldwide than bank accounts, safe drinking water and electricity. That's right. More people can access a cell phone than have electricity. Bonus fact: mobile now represents 50% of consumer budget for information … [Read more...]
The Only Six Keys to Success That Matter
Here at Revenue Performance we often get asked to help teach people about performance marketing and over the years we have learned that the first thing to do is see if the questioner has a few basic attributes, because if they don't, all our experience shows that they will fail. We've gradually boiled it down to six: key skills that form the basis of success in performance … [Read more...]
Profiling Your Way to Profits
Many of the smartest marketers I have had the pleasure of knowing, agree that building an email list is essential to long-term success.Profiling is a term I use to partition my list into separate sub-lists that can help you identify what products or services are of the greatest interest to your list subscribers. A profile can be any way you want to separate the list members … [Read more...]
Show me the Money
Currently, looking for the money in social media marketing is like asking directions in a foreign land when you don't speak the language and don't know how the locals connect and communicate.Social media is commonly defined as comprising "primarily Internet-based tools for sharing and discussing information among human beings."As an online marketer you want to hear about … [Read more...]
Incentivize Your Audience
Budgets are tightening, and advertisers need to boost ROI- fast. The social Web is gaining value not only as a medium that delivers measurable results, but also as a resource for gaining insight a company can use to make all of its advertising (TV, print, online) more effective, to increase ROI across the board.Social media is known for its wealth of useful information. Using … [Read more...]
Video Goes Viral
Thanks to social networking sites such as YouTube, online video has quickly become an everyday part of the online experience. While marketers have been slow to capitalize on video so far, the low cost of producing content and potential for increasing reach will make it essential to performance marketing.The audience that watches Web video skews younger, but nearly everyone … [Read more...]
Shaping Up Your Business
Facebook, of course, is the social networking site college students used to call their own. Since the site opened up to the general public, its profile has definitely been on the rise. Bay Partners' Facebook program - called AppFactory - will be aimed at giving entrepreneurs microbursts of funds as they need it, from $25,000 to $250,000 in as little as a few days' turnaround. … [Read more...]
Marketing Reality: Q & A with Joel Comm
Joel Comm has been building websites for over 12 years. He sold his first business to Yahoo in 1997 and it became Yahoo Games. Comm is the author of several best-selling e-books, as well as The AdSense Code, a New York Times best seller. His next venture is as the creator and producer of the online reality show "The Next Internet Millionaire." The show, which is an … [Read more...]
Sex Education
You may or may not approve of what they are marketing, but nearly everyone can learn something from the strategies that the adult industry uses to capture consumers online. The thriving adult industry has a history of pioneering many online marketing techniques and continues to provide useful lessons in how to attract and convert an audience.From the creation of the affiliate … [Read more...]
Keeping Design Simple
When building a Web site to convert sales, one must make the visitor very comfortable and try to avoid the frustrating pitfalls that commonly plague online merchants.It's important to remember that keeping visitors on a Web site and guiding them through the sales process is just as important as getting them there in the first place. Here are several simple tips for attracting … [Read more...]
The Secret to Being Super
They're called superaffiliates, but there are no secret powers behind their amazing sales. They follow the same path every other affiliate does: They publish a Web site, sign up for affiliate programs, download the affiliate codes and troll on the search engines. But they work a little smarter, make a few more calls, send a few more emails and do a lot more testing. And what … [Read more...]