As the year comes to a close, the Perform[cb] team is taking a moment to reflect on the tools and technology that helped our marketers and affiliates achieve outstanding results in 2021. The CPA marketing industry is constantly evolving, so of course, we must do the same. With a ton of new features launched, our patented platform, PerformLEAP, is a virtual candy store where … [Read more...]
MarTech Hits Affiliate Marketing
The rapid implementation of big data-driven analytics, programmatic tools and automated marketing technologies is going to transform the affiliate marketing industry. Look around: most of the customer journeys that we create via the affiliate marketing business model are ripe for optimization-by-computer. It has already happened in many isolated places without many of us … [Read more...]