Tag: Lead generation

Lead generators and digital marketers, beware.  The issue of legitimate data use, reasonable expectations, disclosures, affirmative consent, data privacy compliance and lead ... Read Article

Attention Lead Generators. The Ninth Circuit Court of Appeals recently held that use of certain technologies on a websites in order to ... Read Article

Lead generation campaigns can be incredibly beneficial for brands looking to boost customer acquisition and engagement. With U.S. spending on digital lead ... Read Article

Online lead generation is a tough, complicated business, especially as an advertiser. Media costs have been steadily rising, compliance has become more ... Read Article

Leveraging the affiliate marketing system for lead generation is a highly successful technique for many a marketer in the digital space. But ... Read Article

Colorado’s governor recently signed into law House Bill 18-1128.  It is effective September 1, 2018 and sets forth information security requirements for ... Read Article

The lead generation industry continues to face aggressive scrutiny from the Federal Trade Commission. Last week, the FTC announced that two individuals ... Read Article