Lead generation campaigns can be incredibly beneficial for brands looking to boost customer acquisition and engagement. With U.S. spending on digital lead generation campaigns estimated at $2.6 billion in 2019 and projected to grow to $3.2 billion by 2023, it’s clear that more and more brands are launching and expanding lead generation campaigns. In order to create a successful … [Read more...]
3 Advertisers: Why Network Transparency Is Everything That Matters
Online lead generation is a tough, complicated business, especially as an advertiser. Media costs have been steadily rising, compliance has become more complex, and the competition for organic traffic is intense. For advertisers that solve those problems, the next big challenge is scalability: how to find long-tail traffic and convert potential into revenue? Affiliate marketing … [Read more...]
Increasing Transparency in Lead Gen through Affiliate Marketing
Leveraging the affiliate marketing system for lead generation is a highly successful technique for many a marketer in the digital space. But even though it’s far from a new strategy, lead generation still presents its unique set of challenges. The key to a successful lead generation campaign? Ultimately, it boils down to transparency. As increasing importance is put on lead … [Read more...]
FTC Defense Lawyer on Colorado’s Cybersecurity Legislation
Colorado’s governor recently signed into law House Bill 18-1128. It is effective September 1, 2018 and sets forth information security requirements for businesses and third-party service providers, amends the state’s data breach notification statute and expands the definition of “personal information.” “Covered entities” are subject to the law. Generally speaking, a “covered … [Read more...]
FTC Defense Lawyer Update: Solar Panel Lead Generation Telemarketers Settle FTC Charges
The lead generation industry continues to face aggressive scrutiny from the Federal Trade Commission. Last week, the FTC announced that two individuals and the business entities that they ran have settled a federal district court complaint brought by the Federal Trade Commission and litigated by the Department of Justice, that alleged they ran a telemarketing operation that … [Read more...]