Press Release Founder and CEO of LeadsCon joins board of rapidly growing company that is transforming the way online consumers connect with advertisers and service providers Brooklyn, NY – August 7, 2013 – Datalot, an innovator of customer acquisition technology, today announced that Jay Weintraub, founder and CEO of the LeadsCon conference series, has joined its Board of … [Read more...]
The New Google Webmaster Guidelines Are Killing Affiliates
Affiliates have been complaining for a long time that Google keeps changing the rules of SEO. Most of the time it claims that it is doing it for the benefit of its users, but often it seems Google is just taking care of its own web properties. Recent Google algorithm updates have punished "thin" content sites, yet somehow the scraped content that appears on so many of Google's … [Read more...]
The Lead Generation Marketplace Grows Up
The lead generation industry has matured and is now reaching an inflection point. While some companies will fall by the wayside, it represents a positive change and will create many new opportunities. The good news is that “Online Darwinism,” for lack of a better term, has effectively eliminated many companies that refused to adhere to the basic values that once made them … [Read more...]
The Great Divide
Over the last five years, almost all of the topics I’ve written about focus on some aspect of performance-based advertising. My fascination with the subject stems from a desire to understand the role performance-based ads play in the broader ecosystem for advertisers, merchants and affiliates.What I’ve come to believe is that the performance marketing world has two … [Read more...]
Winning With Authority
It's all good - from online advertising being up 25 percent, according to the IAB; to online commerce on the rise 23 percent, according to comScore; to Google search queries that are up 41 percent, per Nielsen//NetRatings. It's clear that online marketing grew strongly through the first three quarters of 2007.However, as industries grow, so does the attention paid by state and … [Read more...]
Ringing IN and Hanging UP
In the old days, a telephone came in two designs and had one ring. With the rise in cell phones, the styles are endless and so are the types of rings you can make the phone chime. There are master tones, ringback tones, polytones, monotones and they all have a price. Users can download them over the Internet and program a ring to sound only when mom or that special someone … [Read more...]
Leading the Way
Online lead generation gets no respect. Online lead generation affiliates less so. While the sector is growing by leaps and bounds - 290 percent over 2005, according to the Internet Advertising Bureau - people like Peter Martin and Robert Jewell just seem to drag its reputation through the mud. These guys had the honor of being sued by New York State Attorney General Eliot … [Read more...]
Performance Powerhouse: Q & A with Steve Denton
Earlier this year Steve Denton was named president of LinkShare, following the resignations of Chairman and CEO Stephen Messer and President and COO Heidi S. Messer, who led LinkShare's development from its founding in 1996 through its $425 million sale to Rakuten in late 2005. Denton heads up all day-to-day operations including management and continuous development of the … [Read more...]
Scrutiny on the Bounty
As every good bounty hunter knows, capturing your target requires exacting execution of a well-designed plan. But unlike intrepid fugitive hunters such as reality television star "Dog" Chapman, earning sizable rewards by corralling customers online doesn't require risking life or limb.Instead of offering commissions paid in nickels and dimes, bounty programs attract a growing … [Read more...]
Power Tools
Sometimes even the simplest tasks can only be performed using the right tools. There's no point in using a chain saw when a paring knife will do the job.These are not reviews, ratings or recommendations. It's just a collection of software, services and tools that we've come across and wanted to share with you. Here they are in no specific order.T3Report.comCyData Services Inc., … [Read more...]
Affiliates Wanted
With 8.2 million Americans looking for jobs, Jeff Testerman isn't worried about losing his. He's co-founder of brokerhunter.com, a job site for the insurance and securities industries that features affiliate links to everything from resume writing to trade journals. "Hiring started to pick back up in the last quarter. " Hiring is definitely in the forefront now and in the … [Read more...]
Four Ways to Make More Money
Have you ever wondered why big Web sites like AOL, Yahoo and MSN don't run many cost-per-action (CPA) deals in their ad spaces?It's simple: They don't have to. They make much more money selling ads based on impressions rather than the number of customers or leads generated. Who wouldn't prefer to get paid for just showing the ad instead of having to rely on it really … [Read more...]