Alexandra Forsch is the President of Awin US, including ShareASale to form the Awin Group. With 15+ years of experience, she is one of the industry’s big thinkers, and we were lucky to be able to chat with her last week about how Awin and ShareASale fit together, self-service networks vs client services, and the future of the industry. Blue Book: Awin has grown very … [Read more...]
CPA Networks: How to Manage Advertiser Relationships
Imagine a new advertiser coming to you to launch a new product. What's the process between contract and launch? For every new advertiser, we first discuss their brand needs and goals to make sure they align with ours. We also have to insure that their product or service meets the quality and ethical standards set forth by our board. We won’t promote offers such as e-cigs, … [Read more...]
Daryl Colwell Interview on Channel Evaluation
Blue Ribbon Panel Interview with Daryl Colwell Imagine a new advertiser coming to you to launch a new product. What's the process between contract and launch? After speaking with a prospective client, we ensure our advertiser & publisher are in lockstep on the go forward strategy. As long as both teams feel confident about the mutual success of the campaign, we will … [Read more...]
Ronen Hamatian on Affiliate Marketing Trends
Blue Ribbon Panel Interview with Ronen Hamatian The FTC seems to have been more aggressively enforcing their rules over the last couple of years. How has that affected affiliate marketing? Affiliate marketing and, more specifically, performance marketing, is the most cost-effective and trackable form of advertising for large, well-branded advertisers. Although it seems like a … [Read more...]
Jackie Bates Talks Affiliate Marketing Trends
The traditional route into affiliate marketing was always via the creation of a blog, gaining experience in growing and converting an audience, and then perhaps learning how to buy traffic. Does that approach still work? Blogging is here to stay. The blogosphere continues to evolve, for over two decades now, as a key platform for content origination, distribution and … [Read more...]
Interview with Blue Ribbon Panel Member Nicolas Chrétien
The traditional route into affiliate marketing was always via the creation of a blog, gaining experience in growing and converting an audience, and then perhaps learning how to buy traffic. Does that approach still work? Whichever vertical you’re working with, building a qualified audience through microsites such as blogs has always been a surefire way to drum up interest and … [Read more...]
Chris Trayhorn Interview with Cristian Miculi
Blue Ribbon Panel Interview Cristian Miculi The traditional route into affiliate marketing was always via the creation of a blog, gaining experience in growing and converting an audience, and then perhaps learning how to buy traffic. Does that approach still work? I believe it still works as long as you find a fairly new niche and grow together with it. But if you want to … [Read more...]
Sponsormob The Mobile CPA Network of the Future
As the producer of the Blue Ribbon Awards For Excellence In Performance Marketing, Revenue Performance is always looking for up-and-coming companies with new solutions to offer. Sponsormob is one that we have been hearing about a lot recently, so we got together with COO and co-founder, Jet Patel, to find out what makes Sponsormob so hot. RP: Tell us a little about Sponsormob … [Read more...]
The Interview: Wikia CEO Jimmy Wales
The cofounder of the web’s fourth-largest site tells what’s wrong with our notions of performance-based advertising and user-generated content. It’s hard to say which is more surprising: that the fourth-largest website has only two dozen employees or that it doesn’t make any money. But one thing that almost never raises an eyebrow about Wikipedia.org is that it’s outrageously … [Read more...]
They Can Hear Us Now: Q & A with Laura Marriott
The president of the Mobile Marketing Association says that ads on mobile devices will only get better, more widespread and easier to create and measure.Laura Marriott is president of the Mobile Marketing Association (MMA) and spearheads efforts to get mobile marketing adopted worldwide. The MMA is a global nonprofit trade association with more than 500 members in 42 countries. … [Read more...]
Natural Born Storyteller: Q & A with Steve Rosenbaum
Steve Rosenbaum made his name on MTV and doing documentaries. So it's natural that he's into Web video. Rosenbaum is the founder and CEO of Magnify.net, which powers user-generated video (UGV) channels for Web publishers, media companies and video bloggers. The Magnify. net platform searches and sorts virtually all video available on the Internet based on a site's interest … [Read more...]
Marketing Reality: Q & A with Joel Comm
Joel Comm has been building websites for over 12 years. He sold his first business to Yahoo in 1997 and it became Yahoo Games. Comm is the author of several best-selling e-books, as well as The AdSense Code, a New York Times best seller. His next venture is as the creator and producer of the online reality show "The Next Internet Millionaire." The show, which is an … [Read more...]
Double Down: Q & A with William Cooper
As the CEO of TradeDoubler - a Swedish performance network with a vast European presence - William Cooper has his eye on global expansion. TradeDoubler, with its local offices in 15 countries across Europe, is known as the biggest affiliate marketing network in the U.K. Cooper was appointed president and CEO in March of 2007, riding a wave of first-quarter revenue for 2007, up … [Read more...]
Fair Play: Q & A with Kellie Stevens
Kellie Stevens is the president of AffiliateFair-Play.com, which is committed to providing a better understanding and interpretation of the behaviors that impact the affiliate marketing space. Stevens' goal is to create a fair and competitive marketplace, and she does this by focusing on the actual behaviors - not the technologies - leading to unfair competition and abuse in … [Read more...]
Guiding Lightly: Q & A with Anne Holland
Anne Holland is the president of MarketingSherpa, which aims to help marketers advance by sharing real-world marketing data and hard-won lessons. The Rhode Island-based company publishes a wide range of metrics guides, buyer's guides and how-to reports, as well as a 500+ case study library. Prior to founding MarketingSherpa in 2000, Holland spent 20 years in publishing. She … [Read more...]