• Best CPA Networks
  • Best Cost-Per-Sale Affiliate Networks
  • Best Pay-Per-Call Networks
  • mThink Digital
  • Thought Leadership
    • White Papers
  • About
    • Content Marketing
    • Content Strategy
      • Web Content
      • Social Media Strategy
      • Webinars & Video
      • Thought Leadership
    • Performance Marketing
    • Portfolio
      • Revenue Performance
      • Accenture
      • Microsoft
      • Java Detour
      • Our Process
    • Contact Us

mThink

Blue Book Logo

BlueBook Logo

The Trusted Name in Performance Marketing

Revenue & eCommerce Blog

  • Home
  • Blue Book
    • About Blue Book
    • Blue Ribbon Panel
    • Interviews
    • Research Methodology
    • Back Issues
    • Advertising
      • Website Creative Specifications
      • Newsletter Creative Specifications
  • Best CPA Networks
  • Best Cost-Per-Sale Affiliate Networks
  • Best Pay-Per-Call Networks
  • Best European CPA Networks
  • Best CPA Networks for Affiliates
  • Best CPA Networks for Advertisers

Alexandra Forsch of Awin & ShareASale Talks Opportunities, Technology & How Affiliate Marketing Will Take A Bigger Share Of Ad Budgets

November 30, 2020 by Chris Trayhorn, Publisher of mThink Blue Book

Alexandra Forsch is the President of Awin US, including ShareASale to form the Awin Group. With 15+ years of experience, she is one of the industry’s big thinkers, and we were lucky to be able to chat with her last week about how Awin and ShareASale fit together, self-service networks vs client services, and the future of the industry.  Blue Book: Awin has grown very … [Read more...]

CPA Networks: How to Manage Advertiser Relationships

October 10, 2016 by Chris Trayhorn, Publisher of mThink Blue Book

Imagine a new advertiser coming to you to launch a new product. What's the process between contract and launch? For every new advertiser, we first discuss their brand needs and goals to make sure they align with ours. We also have to insure that their product or service meets the quality and ethical standards set forth by our board. We won’t promote offers such as e-cigs, … [Read more...]

Daryl Colwell Interview on Channel Evaluation

August 27, 2016 by Chris Trayhorn, Publisher of mThink Blue Book

Blue Ribbon Panel Interview with Daryl Colwell Imagine a new advertiser coming to you to launch a new product. What's the process between contract and launch? After speaking with a prospective client, we ensure our advertiser & publisher are in lockstep on the go forward strategy.  As long as both teams feel confident about the mutual success of the campaign, we will … [Read more...]

Ronen Hamatian on Affiliate Marketing Trends

August 17, 2016 by Chris Trayhorn, Publisher of mThink Blue Book

Blue Ribbon Panel Interview with Ronen Hamatian The FTC seems to have been more aggressively enforcing their rules over the last couple of years. How has that affected affiliate marketing? Affiliate marketing and, more specifically, performance marketing, is the most cost-effective and trackable form of advertising for large, well-branded advertisers. Although it seems like a … [Read more...]

Jackie Bates Talks Affiliate Marketing Trends

July 15, 2016 by Chris Trayhorn, Publisher of mThink Blue Book

The traditional route into affiliate marketing was always via the creation of a blog, gaining experience in growing and converting an audience, and then perhaps learning how to buy traffic. Does that approach still work? Blogging is here to stay. The blogosphere continues to evolve, for over two decades now, as a key platform for content origination, distribution and … [Read more...]

Interview with Blue Ribbon Panel Member Nicolas Chrétien

July 13, 2016 by Chris Trayhorn, Publisher of mThink Blue Book

The traditional route into affiliate marketing was always via the creation of a blog, gaining experience in growing and converting an audience, and then perhaps learning how to buy traffic. Does that approach still work? Whichever vertical you’re working with, building a qualified audience through microsites such as blogs has always been a surefire way to drum up interest and … [Read more...]

Chris Trayhorn Interview with Cristian Miculi

June 30, 2016 by mThink

Blue Ribbon Panel Interview Cristian Miculi The traditional route into affiliate marketing was always via the creation of a blog, gaining experience in growing and converting an audience, and then perhaps learning how to buy traffic. Does that approach still work? I believe it still works as long as you find a fairly new niche and grow together with it. But if you want to … [Read more...]

Sponsormob The Mobile CPA Network of the Future

January 3, 2012 by Chris Trayhorn, Publisher of mThink Blue Book

As the producer of the Blue Ribbon Awards For Excellence In Performance Marketing, Revenue Performance is always looking for up-and-coming companies with new solutions to offer. Sponsormob is one that we have been hearing about a lot recently, so we got together with COO and co-founder, Jet Patel, to find out what makes Sponsormob so hot. RP: Tell us a little about Sponsormob … [Read more...]

The Interview: Wikia CEO Jimmy Wales

October 22, 2009 by mThink

The cofounder of the web’s fourth-largest site tells what’s wrong with our notions of performance-based advertising and user-generated content. It’s hard to say which is more surprising: that the fourth-largest website has only two dozen employees or that it doesn’t make any money. But one thing that almost never raises an eyebrow about Wikipedia.org is that it’s outrageously … [Read more...]

They Can Hear Us Now: Q & A with Laura Marriott

January 1, 2008 by artkade

The president of the Mobile Marketing Association says that ads on mobile devices will only get better, more widespread and easier to create and measure.Laura Marriott is president of the Mobile Marketing Association (MMA) and spearheads efforts to get mobile marketing adopted worldwide. The MMA is a global nonprofit trade association with more than 500 members in 42 countries. … [Read more...]

Natural Born Storyteller: Q & A with Steve Rosenbaum

November 1, 2007 by Chris Trayhorn, Publisher of mThink Blue Book

Steve Rosenbaum made his name on MTV and doing documentaries. So it's natural that he's into Web video. Rosenbaum is the founder and CEO of Magnify.net, which powers user-generated video (UGV) channels for Web publishers, media companies and video bloggers. The Magnify. net platform searches and sorts virtually all video available on the Internet based on a site's interest … [Read more...]

Marketing Reality: Q & A with Joel Comm

September 1, 2007 by Chris Trayhorn, Publisher of mThink Blue Book

Joel Comm has been building websites for over 12 years. He sold his first business to Yahoo in 1997 and it became Yahoo Games. Comm is the author of several best-selling e-books, as well as The AdSense Code, a New York Times best seller. His next venture is as the creator and producer of the online reality show "The Next Internet Millionaire." The show, which is an … [Read more...]

Double Down: Q & A with William Cooper

July 1, 2007 by Chris Trayhorn, Publisher of mThink Blue Book

As the CEO of TradeDoubler - a Swedish performance network with a vast European presence - William Cooper has his eye on global expansion. TradeDoubler, with its local offices in 15 countries across Europe, is known as the biggest affiliate marketing network in the U.K. Cooper was appointed president and CEO in March of 2007, riding a wave of first-quarter revenue for 2007, up … [Read more...]

Fair Play: Q & A with Kellie Stevens

March 1, 2007 by Chris Trayhorn, Publisher of mThink Blue Book

Kellie Stevens is the president of AffiliateFair-Play.com, which is committed to providing a better understanding and interpretation of the behaviors that impact the affiliate marketing space. Stevens' goal is to create a fair and competitive marketplace, and she does this by focusing on the actual behaviors - not the technologies - leading to unfair competition and abuse in … [Read more...]

Guiding Lightly: Q & A with Anne Holland

January 1, 2007 by Chris Trayhorn, Publisher of mThink Blue Book

Anne Holland is the president of MarketingSherpa, which aims to help marketers advance by sharing real-world marketing data and hard-won lessons. The Rhode Island-based company publishes a wide range of metrics guides, buyer's guides and how-to reports, as well as a 500+ case study library. Prior to founding MarketingSherpa in 2000, Holland spent 20 years in publishing. She … [Read more...]

Next Page »

Search

ROS Column 2 High – 300×250 (Global)

ROS Column 2 Mid – 300×250 (Global)

ROS Column 2 Low – 300×misc (Global)

Subscribe to our newsletter!

* indicates required

Lowest Ad in Column 2 – 300×250

Recent Posts

  • Advertiser’s Responsibilities for What Others Say in Social Media
  • How Publishers Can Leverage Push Notifications To Scale User Engagement
  • FTC Obtains Court Order Banning Alleged Work-From-Home Scammer from Selling Business Opportunities and Using Robocalls
  • Court Holds Professional TCPA Litigant Can Face Fraud-Based Counterclaim
  • Defendant Behind Alleged Bogus Health Insurance Scheme Agrees to Settle FTC Charges
  • How to Set Up a Warm Transfer Campaign Without Breaking the Bank (Step by Step)
  • Five Advertisers Speak Their Minds on the Importance of Network Partnerships, Transparency, and Fraud Prevention
  • Why All Media Buyers Need to Add Pay Per Call in 2021
  • Court Holds No TCPA Standing With Ringless Voice Mail Message
  • Promote E-gift Cards to Drive More Last-Minute Holiday Sales
  • Ecommerce Is On Top Of The World As Consumers Embrace Online Shopping Like Never Before
  • DoJ Announces Historic Civil Penalty in a Telemarketing Enforcement Action
  • How ClickDealer Grew To Be The Best CPA Network In Europe – An Interview with Taras Kiseliuk
  • Why Fewer, Better Customers Is The Way To Thrive – An Interview With Olivier Bourque, CrakRevenue
  • The Best CPA Networks In Europe

About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

Copyright ©2021 · mThink. All rights reserved.
3053 Fillmore Street, Suite 325 | (415) 787-0250
Disclaimer | Privacy Policy