Interview with Adam Weiss, General Manager and SVP, Rakuten Affiliate Network Should advertisers or publishers care about whether their network partner(s) are investing in new technology or are innovating? Absolutely! The key to improving performance in affiliate marketing is by harnessing data to make better informed decisions. But, advertisers and publishers will … [Read more...]
There’s A Place For Large & Small Networks – Innovation Is Key
Interview with Axel Vézina, COO of CrakRevenue An increasing number of networks have major new-investor money behind them, funding more sophisticated technology and greater scale. Are networks inevitably going to get bigger, and will small networks be driven out? Whatever industry you look at, whether retail, grocery, e-commerce, or CPA networks, each one experiences the … [Read more...]