Following our new item yesterday about Yahoo! demanding repayment of $4.8 million for bad traffic, the market has had a chance to pass judgment. It is not pretty. Take a look at the latest stock chart after the jump. … [Read more...]
Infographic Of The Week: Are You Running Enough Tests?
We all love a good infographic so in the first of a regular series we bring you our Infographic Of The Week: Are You Running Enough Tests On Your Website. Check out why companies that test more enjoy better conversion rates and what they actually test for after the jump. … [Read more...]
Top 5 Takeaways Re. Twitter's New Advertising Platform
Twitter has made its move towards monetization and there are big opportunities for performance advertisers as a result.. In the last 48 hours they have announced a new performance advertising platform, new targeting capabilities via geo-location, and that Twitter now has 105 million registered users with 75% of traffic coming from outside Twitter.com. Let’s explore what … [Read more...]
OPM Consolidation As Schaaf Buys PartnerCentric
Schaaf Consulting announced today that it has acquired PartnerCentric, creating one of the biggest outsourced program management companies in the industry. This move continues Brook Schaaf's plan for affiliate marketing world domination that began with the founding of Schaaf Consulting with his brother, Forrest, in 2006 and then accelerated with the acquisition of Stephanie … [Read more...]
Yahoo Kills Yahoo! Publisher Network
Yahoo has announced that the Yahoo! Publisher Network (YPN) will be closed down effective April 30, 2010. In a remarkable decision, Yahoo is suggesting that publishers move to Chitika, who have set up a customized process for YPN publishers. Yahoo says that all YPN publishers will be mailed final payments by May 31, 2010. Yahoo set up YPN in August 2005 as a competitor to … [Read more...]
39 April Fool's Day Hoaxes By Google
Last year Google ran no less than 17 different April Fool's Day hoaxes. I have always loved that a company that has so much on its plate takes the time to differentiate itself and build some positive brand equity by investing humor. The Google April Fool's Day tradition started small in 2000 with the announcement of Google "MentalPlex", a search engine technology that … [Read more...]
Twitter Feeding Frenzy Coming?
Twitter reasserted itself this week with the publication of two pieces of data designed to blow people's minds and a rumor that should send a little quiver of excitement up your leg (if you like that sort of thing). Data point #1: Twitter is currently processing 50 million tweets per day. That's an average of 600 per second, and it excludes tweets from identified spam accounts. … [Read more...]
Shock! Google Isn’t Infallible!
It has become crystal clear over the last week that Google rushed the introduction of Google Buzz, did little or no external user-testing, and as a result is scrambling to mitigate a massive PR failure. As we reported last week, early concerns about privacy were confirmed for many when a blogger writing under the name of Harriet Jacobs complained that her “actual … [Read more...]
Google Kills Twitter
Google killed Twitter today. With the launch of Google Buzz they ruthlessly attacked Twitter’s weaknesses and quietly set the scene for subsequent creeping infiltration into Microsoft’s stronghold in the enterprise market. Buzz is a big deal. Google’s Buzz is presented as a simple rival to Twitter. It shows up discreetly as a tab in Gmail, will play nicely … [Read more...]
Fighting the Nexus Tax
If you’re a performance marketer, you’ve probably heard of the “nexus” tax laws that are being proposed in several states (also known as the Amazon tax). And you may be wondering if you should be concerned.As I’m learning, if something has to do with laws, taxes and politicians, you should be very concerned. Mostly this is because issues are … [Read more...]
Drew Ianni spends most of his time talking to the biggest names in performance marketing about the biggest trends. So, what’s his take on it all?Anyone who’s ever thrown a big party has known that nervous moment when you wonder: what if nobody shows up.So it was for Drew Ianni, programming chairman for ad:tech, before the recent show in San Francisco. Sure, … [Read more...]