How much can you afford to spend to acquire a new customer? It's a big question, and one I see people getting wrong every day. The reason? They have no idea what their Customer Lifetime Value (CLV) is. CLV is the single most important marketing metric. Period. It can tell you if your difficult ad campaigns should continue, how big a proportion of your revenues to allocate to … [Read more...]
Holiday Season Email Attack!
As we approach holiday season many e-commerce companies and merchants are gearing up their email campaigns in order to maximize sales at the most important part of the year. The big problem? Email inboxes are flooded with holiday-themed emails. Yes Lifecycle Marketing just released a report titled, “Engagement and Deliverability for Holiday-Themed Emails: Biggest Lessons from … [Read more...]
How Will Amazon-Brand Products Affect Brand Owners?
Amazon is going to start selling its own brands of food, diapers and cleaning materials. It has already been testing new brand names like Mama Bear and Happy Belly, with a view to rolling out new products to Amazon Prime members within the next few weeks. Big FMCG brand owners already have to compete with supermarket chains creating own-brand products that "emulating" the … [Read more...]