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Did Covid Push E-Commerce 10 Years Into the Future?

October 11, 2021 by Perform[cb]

The e-commerce vertical has easily been one of the most fruitful since the onset of the pandemic. Although frivolous spending for the majority of consumers dropped considerably over the last year and a half, many e-commerce brands saw an increase in engagement, sales, and customer lifetime value. Why is this, you may ask? Given most of the U.S. and global populations were at … [Read more...]

The Top 5 Most Profitable Affiliate Marketing Verticals RIGHT NOW

October 20, 2020 by MaxBounty

The profitability of an affiliate marketing vertical can change quickly. Oversaturation, new restrictions from traffic platforms, and societal influence are most often responsible. However, the ongoing global pandemic has accelerated how quickly a vertical can rise or fall. Therefore, we think it’s important that affiliates know what’s working at this very moment. We wanted to … [Read more...]

Affiliate Marketing in a Time of Coronavirus

March 18, 2020 by mThink

Coronavirus

What Now For Affiliate Marketing? On the down side, consumer spending has gone through the floor. Travel, retail, entertainment and restaurants have all been hit hard. Many merchants have seen big drop-offs over the last couple of weeks. The good news? E-commerce is going to bounce back quickly because nobody is going to be heading to a mall anytime soon. Healthcare and … [Read more...]

New Autofunnel by GetResponse Radically Simplifies Small Business Marketing and Creates Fastest Path to Profitability Online

April 25, 2019 by mThink Digital Staff

small business

Industry’s First Inbound and Outbound Marketing Solution Features Proven Step-by-Step Process for Generating Leads and Driving Sales Boston, Mass. – April 23, 2019 – Small business owners, entrepreneurs and online marketers can now seize a greater slice of the multi-trillion dollar e-commerce industry without having to leave work, learn marketing or hire additional staff. … [Read more...]

The Most Important Marketing Metric (And It’s Not CPA)

October 11, 2016 by Chris Trayhorn, Publisher of mThink Blue Book

How much can you afford to spend to acquire a new customer? It's a big question, and one I see people getting wrong every day. The reason? They have no idea what their Customer Lifetime Value (CLV) is. CLV is the single most important marketing metric. Period. It can tell you if your difficult ad campaigns should continue, how big a proportion of your revenues to allocate to … [Read more...]

Holiday Season Email Attack!

September 1, 2016 by mThink

As we approach holiday season many e-commerce companies and merchants are gearing up their email campaigns in order to maximize sales at the most important part of the year. The big problem? Email inboxes are flooded with holiday-themed emails. Yes Lifecycle Marketing just released a report titled, “Engagement and Deliverability for Holiday-Themed Emails: Biggest Lessons from … [Read more...]

How Will Amazon-Brand Products Affect Brand Owners?

May 18, 2016 by Chris Trayhorn, Publisher of mThink Blue Book

Amazon is going to start selling its own brands of food, diapers and cleaning materials. It has already been testing new brand names like Mama Bear and Happy Belly, with a view to rolling out new products to Amazon Prime members within the next few weeks. Big FMCG brand owners already have to compete with supermarket chains creating own-brand products that "emulating" the … [Read more...]

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About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

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