Tag: Customer Experience

Not every website sells widgets. But that doesn't mean every website doesn't need an effective home page.In this column, we chose an ... Read Article

Tell a friend: Word of mouth rocks. It's how many people find a dentist, a plumber, a pediatrician and a realtor, even ... Read Article

Until now online shopping has been a lonely endeavor. Think Sandra Bullock in "The Net," the 1995 film where she works from ... Read Article

In this first installment of Revenue Magazine's "By Design Makeover," I worked with my team at Sostre & Associates to choose one ... Read Article

Guerrillas know that affiliate marketing is just a fancy word for selling and treating people well. It's more common sense and patience ... Read Article

Cookies will drive you nuts. As you know, cookies - or very small files that recognize you as uniquely you to particular ... Read Article

When designing a Web site, you must take the intended audience into careful consideration. Whether the Web site is business-to-business or business-to-consumer, ... Read Article

Don't start thinking James Bond thoughts. Instead, think of spying on your competitors and yourself. Illegal spying? Perish the thought. I'm talking ... Read Article

While affiliate Web sites can measure how many visitors and clicks they receive and send on through to merchants, that's only part ... Read Article

When building a Web site to convert sales, one must make the visitor very comfortable and try to avoid the frustrating pitfalls ... Read Article

Color is often a forgotten factor in online design. Online merchants spend millions to hone their Web site designs, but they sometimes ... Read Article

What's worse than a poor shopping experience? Rank it down there next to a really bad haircut, or waiting in line at ... Read Article

Not all that long ago, we did almost all business with people face to face. Chances are, we knew them personally and ... Read Article