• Can Affiliate Marketing Networks Build Transparency Through Events?

    By Chris Trayhorn, CEO and Founder, mThink/Blue Book Most affiliate marketing networks are pretty cautious about connecting their advertisers directly with publishers. The ... Read Article

    The Lead-Gen Pay-Per-Call Opportunity Is Now

    The new BLUE BOOK Pay-Per-Call network rankings have generated a big response. It is clear that many advertisers are still to adopt ... Read Article

    Welcome to This Year's BLUE BOOK Top 20 Network Survey.

    Welcome to This Year’s BLUE BOOK Top 20 Network Survey. We are pleased to announce that the global BLUE BOOK network survey ... Read Article

    Nominations For Best Network Innovation Now Open

    The BLUE BOOK countdown is on. This year’s survey is still a couple of months away and already we are hard at ... Read Article

    Mobile Monetization Machine

    Many people know CPAlead for having invented Content Locking and a host of different, innovative, solutions for internet marketers. That’s probably how ... Read Article

    Blue Ribbon Panel: The Problem Of Attribution

    There is a big divide in the performance marketing industry between the CPA networks and those that focus on cost-per-sale as a ... Read Article

    Blue Ribbon Panel: Interview with Daryl Colwell

    1.       In five year’s time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than ... Read Article

    Blue Ribbon Panel: Interview with Matt Frary

    1.       In five year’s time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than ... Read Article

    Performance Marketing Networks: Please Take Our 30 Second Survey

    Which is the best performance marketing network? Who do you love? What makes them great? Please take 30 seconds and help us ... Read Article

    Hydra Dumps 15,000 Affiliates

    Hydra Networks has announced that with immediate effect it has terminated the accounts of over 15,000 publishers. The news comes as part ... Read Article

    ValueClick Exits Lead-Gen?

    ValueClick this week announced the divestiture of their lead-gen business unit, Web Clients. The stated reason is that ValueClick wants to stay ... Read Article

    The Great Divide

    Over the last five years, almost all of the topics I’ve written about focus on some aspect of performance-based advertising. My fascination ... Read Article

    Google Affiliate Network: Big-Time Backing

    The performance marketing landscape changed dramatically last year when Performics, the third largest network, was sold along with its parent company DoubleClick ... Read Article

    Ringing IN and Hanging UP

    In the old days, a telephone came in two designs and had one ring. With the rise in cell phones, the styles ... Read Article

    Out of Commission

    How to Limit Commission Theft

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