Tag: Columns

Click fraud is a potentially serious problem faced by any affiliate marketer who uses pay-per-click (PPC) search engine advertising to market their ... Read Article

Sometimes a click isn't really a click. Sometimes the person knocking on a website's door is really a wolf in shopper's clothing, ... Read Article

Tuan Le is mad. And when he's upset, he speaks quietly, deliberately and very thoughtfully. He's hardly a hothead. But nothing gets ... Read Article

Malcolm Lubliner contacted me in early November, just a month into my taking over the duties as editor of Revenue. He was ... Read Article

When designing a Web site, you must take the intended audience into careful consideration. Whether the Web site is business-to-business or business-to-consumer, ... Read Article

Don't start thinking James Bond thoughts. Instead, think of spying on your competitors and yourself. Illegal spying? Perish the thought. I'm talking ... Read Article

As search engine marketing has become ubiquitous and, in most marketers' minds, synonymous with generating profits from their Web sites, lore has ... Read Article

There are three main factors that determine the success of your Web site: Effective site optimization; Site popularity; and Great content.Site optimization ... Read Article

In times when change comes quickly, many things can keep online marketing managers up at night. The question is: What should keep ... Read Article

When building a Web site to convert sales, one must make the visitor very comfortable and try to avoid the frustrating pitfalls ... Read Article

Have you ever wondered why big Web sites like AOL, Yahoo and MSN don't run many cost-per-action (CPA) deals in their ad ... Read Article

Color is often a forgotten factor in online design. Online merchants spend millions to hone their Web site designs, but they sometimes ... Read Article

Schlepping his burgundy leather briefcase and navy canvas travel bag through the Portland airport, George Bragg doesn't care as much about how ... Read Article

Every time you go on the road, you should position yourself to market like a guerrilla and earn money like a king ... Read Article

If you currently have a Web site, then I'm sure you are inundated with spam offering "guaranteed placement on more than 5,000 ... Read Article