Tag: Columns

A Call to Action

Someone is hijacking your traffic and stealing your commissions. That someone might be a competing affiliate marketer, or worse, the merchant whose ... Read Article

You've Got Content, Now What?

I find that many website owners are divided into two camps. One camp is very good at developing unique content and garnering ... Read Article

The Mobile Marketing Monster

Tony Phillip will tell you the exact moment he knew that mobile marketing and advertising - predominantly via cell phones - had ... Read Article

Hybrid Auctions Are Taking Over

As author Robert C. Gallagher observes, "Change is inevitable - except from a vending machine." And so it comes as no surprise ... Read Article

Google Hates Affiliates

Back in January 2005 Google changed its Adwords policy to read, "We'll only display one ad for affiliates and parent companies sharing ... Read Article

Insurance for Conversion Rates

Designing for conversions isn't rocket science. It's just the ability to design a website with particular ideas in mind. For this column ... Read Article

Guerrilla Generosity

With the holiday season waiting just over the calendar horizon, I can't help but remember how holidays are disasters for the unprepared. ... Read Article

Sell Green to Make Green

For online marketers, green could be the new gold. The events of the past year opened the eyes of many consumers to ... Read Article

Optimize Your Blog for Search

Some folks compare organic search marketing to public relations, where you are trying to get free attention for your business. They further ... Read Article

Going to the Mat

In the last two issues of Revenue magazine I've written about mistakes that affiliates make, highlighting common errors that most affiliates commit ... Read Article

Introducing Dr. Makeover

Not every website needs a complete redesign. Contrary to what most Web designers tell you, designing a website for results, or what ... Read Article

Get a Second Life

Living in a virtual world may lead to innovation in the physical world.

Follow Up or Fall on Your Face

Guerrilla affiliates know well the importance of customer followup and prospect follow-up because they know what it takes to succeed in business.Why ... Read Article

Search Marketers Target iPod Users

Discover how your business can leverage podcasts before it's too late.Everyone's talking about podcasts, those audio files downloaded from the Web and ... Read Article

Mistakes Lead to Success

Learn from your missteps and the path to affiliate success will be paved with opportunity.Lurk around any affiliate marketing forum for more ... Read Article
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