Performance marketing advertisers have a tough job. Every vertical is highly competitive. Publishers are constantly on the lookout for better offers and commission rates. And the marketing technology stack is forever growing more complex. How to cope? Any successful advertiser will tell you that selecting a good CPA network partner is the first and most important step on the … [Read more...]
The Clickbooth Advantage
The World Leader in Performance Marketing Technologies. There’s no doubt that if you’re in the affiliate marketing space, you’re familiar with Clickbooth’s industry leading platform exchange technology. They are a company that was founded and built with the belief that a Fortune 500 company and a rising entrepreneur should have the same access to acquiring new customers at … [Read more...]
Clickbooth Leads On What To Look For In A Network For 2018 Say Affiliates
“I once had a network pass on details of my campaign to another affiliate who happened to be a friend of mine. I've never known that to happen with Clickbooth. I trust them as much as you can trust someone in this business." – Carl J, super-affiliate. It is hard enough to make money as an affiliate without having to worry about whether your network partner is honest or not. … [Read more...]
Clickbooth Advertisers Say Trust In The Network’s People & Platform Are Key Success Drivers
“There are only two things that matter to me. Does the traffic perform, and do I trust the people running the network? If the answer to those two questions is yes, then everything else follows.” - Cosmetics company CMO. Affiliate marketing is rapidly becoming recognized as an essential part of the solution-set for marketing departments. It allows marketers to focus on growth … [Read more...]
ROAS: Why Performance Marketing Out-Performs Display
Interview with Erin Cigich, CEO of Clickbooth Should advertisers or publishers care about whether their network partner(s) are investing in new technology or are innovating? First and foremost advertisers and affiliates should be focused on the results their partners are driving. This is, after all, performance marketing. While Clickbooth has invested and continues to … [Read more...]
Clickbooth Acquires Affiliate Tracking Dashboard ThriveTracker
Press Release Clickbooth, worldwide #1 affiliate network, proprietary performance exchange, and a portfolio company of private equity firm Centre Lane Partners, has acquired Thrive by iPyxel Creations, a software that helps affiliates and performance marketers manage their business. The product will be rebranded to ThriveTracker. Clickbooth plans to run ThriveTracker as a … [Read more...]
Clickbooth Announces Launch of Smarter Performance Platform
PRESS RELEASE May 4, 2015, Sarasota, FL. Clickbooth, the industry leading performance network, announces the release of cb:Leap (Link Enabled Affiliate Platform). cb:Leap is a patent-pending, revolutionary platform that will change the industry in ways some thought unimaginable. By allowing advertisers to purchase quality traffic at a scale they can manage and offering … [Read more...]
Advertisers, STOP mispricing your CPA leads!
One of the major components to a successful performance marketing campaign is the optimum pricing for leads. Pay too much and the expensive conversion rate you could drive you out of business. Pay too little and the low quality leads could force such a high number of needed conversions that the result ends up the same. So how do you understand a lead’s true value? We decided … [Read more...]