Tag: Business Models

The Interview: Wikia CEO Jimmy Wales

The cofounder of the web’s fourth-largest site tells what’s wrong with our notions of performance-based advertising and user-generated content. It’s hard to ... Read Article

Integrity Above All

As we all know, the performance marketing industry is growing rapidly. Due to economic conditions, more marketers are moving online and more ... Read Article

Trends in Travel

With the economic downturn, many of us are tightening our belts. What does that mean for travel marketers? Are people still traveling? ... Read Article

Leagues of Their Own

Since the days of the gladiators, sports fans have had an irrational bond with their favorite athletes and teams. Feats of athleticism ... Read Article

AOL's Advertising Aspirations

What a long, strange trip it's been for AOL.The more than 20 year old company that was once at the forefront of ... Read Article

Searching for Alternatives

It was a cold night in Pennsylvania when Leila Crooks was on Digg.com, the community-based popularity site, and came across a story ... Read Article

Power Plays

By their brief descriptions - "online auction website" and "Internet searching and online advertising company" - it does not sound like eBay ... Read Article

The Affiliate Lifestyle

For many aspiring affiliates, the phrase Affiliate Lifestyle conjures up visions of big beautiful homes and shiny new sports cars. Graphic images ... Read Article

Stop the Presses

Prepare the obituary: The era of the daily newspaper as the news source is over. The Daily Tribune, Inquirer and Journals of ... Read Article

Guiding Lightly: Q & A with Anne Holland

Anne Holland is the president of MarketingSherpa, which aims to help marketers advance by sharing real-world marketing data and hard-won lessons. The ... Read Article

Gambling Stakes Rise

You can't drive on the highway, watch TV or go to the supermarket without being reminded of America's obsession with betting. Casinos ... Read Article

Get a Second Life

Living in a virtual world may lead to innovation in the physical world.

Music Needs Tuning

The complex space needs some harmony before online marketers start to sing.Imagine you're a publisher trying to parlay your expertise and passion ... Read Article

Entrepreneur Sees the Light

While reviewing newbie sites, my heart sinks as I see the world's zillionth "How to Start a Successful Online Business" site. The ... Read Article

Kimathi Marangu: The Team Player

It's not easy to combine all those passions but Marangu has managed to strike a good balance.Marangu is the co-founder of Mall ... Read Article
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