Press Release NEW YORK (April 18, 2013) — Performance marketing agency MediaWhiz today announced the expansion of its affiliate network, MonetizeIt, as part of its cross-publishing capabilities with parent company Matomy Media Group. MediaWhiz now offers a broader selection of domestic and international affiliate marketing campaigns, including game and mobile app … [Read more...]
Affiliate Program Multiplicity
On various stages of their involvement with the affiliate marketing channel, merchants look in the direction of launching affiliate programs for the same products on multiple networks. The most common reasoning for this being that by so doing they will expand their affiliate reach, significantly improving chances of recruiting powerful affiliates across different networks.Such … [Read more...]
Merchant Advantage: CSN Stores
When Brent Elias began working at CSN Stores.com in 2002, the Boston-based online home furnishings retailer didn't have an affiliate program. Elias began his career at CSN working in the advertising department on the keywords team. Like many e-tailers, CSN Stores was afraid that affiliate marketing would cannibalize sales from its main online store.But as the privately-funded … [Read more...]
Looking for a Few Good Affiliates
Linda Woods, CEO of PartnerCentric, an outsourced affiliate program management group, says that affiliate recruitment is the hardest thing affiliate managers have to do. “There is no software that spits the names of affiliates out,” she says, adding that there is no easy way around the arduous process of finding, meeting and building a relationship with the appropriate … [Read more...]
Looking for a Few Good Affiliates
Linda Woods, CEO of PartnerCentric, an outsourced affiliate program management group, says that affiliate recruitment is the hardest thing affiliate managers have to do."There is no software that spits the names of affiliates out," she says, adding that there is no easy way around the arduous process of finding, meeting and building a relationship with the appropriate … [Read more...]
Passing the Test
In the May/June Affiliate's Corner column, I wrote about the ways super-affiliates prefer to be approached by affiliate program managers and merchants for the purpose of program recruitment.Wooing a super-affiliate over drinks and dinner with offers of exclusive landing pages, significantly higher-than-advertised commission rates, or showering them with free product samples … [Read more...]
Double Down: Q & A with William Cooper
As the CEO of TradeDoubler - a Swedish performance network with a vast European presence - William Cooper has his eye on global expansion. TradeDoubler, with its local offices in 15 countries across Europe, is known as the biggest affiliate marketing network in the U.K. Cooper was appointed president and CEO in March of 2007, riding a wave of first-quarter revenue for 2007, up … [Read more...]
Learning Outside the Box
Many of today's online marketers have unrelated backgrounds and have learned their profession through on-the-job training and supplemental offerings. The situation is similar to the first iteration of marketing on the Web in the 1990s. But unlike 10 years ago, there are more ways to learn and get information such as webinars and online courses; enrichment classes such as … [Read more...]
The Posh Payoff
Diamonds, private jets, multi-million-dollar mansions, haute couture, luxury vehicles and high-end handbags - customers looking for upscale goods and services could probably find all these items in posh places like Beverly Hills or they could just head to the Web.The online shopping environment for upscale merchandise has been robust in recent years.Websites such as … [Read more...]
Going Out Is In
Companies are outsourcing affiliate managers to fuel online marketing programs. Former London-based freelance writer Rob Palmer knew he was on to something when he launched the affiliate program for his FreelanceWorkExchange.com subscription site. For several years he ran the program in-house; revenues were decent, affiliate applications were steady, but "there simply … [Read more...]
Educating and Informing Your Publishers
As anyone managing an affiliate program knows, educating your network of publishers is a vital and often daunting part of building and growing an affiliate program.This is definitely true for RealNetworks' program, which focuses on digital media subscriptions, including Rhapsody, with more than 1.3 million songs, GamePass with hundreds of games and SuperPass with premium news … [Read more...]
Managing Affiliates in a Rapidly Growing Market
Over the past two years, the online real estate traffic volume has increased exponentially. Part of this dramatic growth is driven by the low interest rate environment, but a bigger reason for the increase is the rapid shift in realtor marketing dollars away from offline media - such as print - toward online advertising venues.Affiliates play a large role in the success of … [Read more...]
The Overstock Obsession
Every so often, there's a company, a person or a philosophy that attracts such a rabid following it can be only be described as a phenomenon.In music, the Beatles and Elvis come to mind. It's hard to think of either without envisioning ecstatic throngs of screaming, teary-eyed fanatics who would do anything for a souvenir to link them forever to their idol.In technology, Apple … [Read more...]
Five Who Drive
It takes a special something to be among the best in your field, especially when the field is as competitive as affiliate marketing. We all know it takes more than commission checks and banner ads to rise above the crowd.Revenue decided to take a look at five strong programs and the people who run them. Of course, convincing program managers to talk about their success is … [Read more...]
A Show-Stopping Performance
In times when change comes quickly, many things can keep online marketing managers up at night. The question is: What should keep them up?Some grapple with balancing their own search marketing efforts against affiliates' or understanding which marketing strategy delivers a better yield in terms of marketing cost as percentage of sales (CAPS). Others struggle with an increasing … [Read more...]