• Report: Rakuten LinkShare Performance Marketing Study Uncovers Strong Growth Opportunities in $4.5B Industry

    Press Release  NEW YORK CITY – June 26, 2012 – Rakuten LinkShare today announced the results of a study it commissioned by ... Read Article

    Affiliates Still Losing Commissions To Cookie-Stuffing

    The invaluable Wesley Brandi brings us his latest cookie-stuffing scammer or as he puts it, “Today’s featured fraudster” CouponsUniversity is allegedly defrauding ... Read Article

    Do Networks Offer Agency Services?

    There are no affiliate networks that offer agency services. It doesn’t matter if they focus on CPA or lead generation, of if ... Read Article

    Hydra Dumps 15,000 Affiliates

    Hydra Networks has announced that with immediate effect it has terminated the accounts of over 15,000 publishers. The news comes as part ... Read Article

    ValueClick Exits Lead-Gen?

    ValueClick this week announced the divestiture of their lead-gen business unit, Web Clients. The stated reason is that ValueClick wants to stay ... Read Article

    The Great Divide

    Over the last five years, almost all of the topics I’ve written about focus on some aspect of performance-based advertising. My fascination ... Read Article

    Affiliate Program Multiplicity

    On various stages of their involvement with the affiliate marketing channel, merchants look in the direction of launching affiliate programs for the ... Read Article

    Pushing For Luxury

    Judging by the way our economy has plummeted in the last year, it seems the 2009 holiday season does not bode well ... Read Article

    Tried and True Performance Strategies

    There are a lot of ways to approach affiliate marketing. Here are a few of my favorite tips.Feature Co-branded Messaging –Among the ... Read Article

    Fighting the Nexus Tax

    If you’re a performance marketer, you’ve probably heard of the “nexus” tax laws that are being proposed in several states (also known ... Read Article

    Consolidate, Optimize and Maximize

    You can maximize the performance of your marketing campaigns by consolidating all of them under a single ad platform. This will save ... Read Article

    Profiling Your Way to Profits

    Many of the smartest marketers I have had the pleasure of knowing, agree that building an email list is essential to long-term ... Read Article

    Integrity Above All

    As we all know, the performance marketing industry is growing rapidly. Due to economic conditions, more marketers are moving online and more ... Read Article

    Let's Get Personal

    Imagine that you are shopping at a department store and you ask a salesperson for men’s summer sandals and he takes you ... Read Article

    Key Cogs in the Affiliate Machine

    In May 2008, JupiterResearch analyst Patti Freeman Evans published a study on affiliate marketing that indicates online marketers will spend $2.1 billion ... Read Article

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