• Matt Frary on Merchant Risk and Technology Investment

    Chris Trayhorn Interviews Matt Frary on Merchant Risk and Technology Investment What’s the easiest point of entry for a small merchant wanting ... Read Article

    In Defense of Networks

    One thing that becomes obvious as you look through the BLUE BOOK survey data is that a lot of publishers are unhappy ... Read Article

    Work with Industry Leader in Customer Acquisition

    Ready to maximize customer acquisition with optimized engagement strategies? Are you a brand manager or CMO trying to manage multiple online channels and struggling ... Read Article

    Madrivo's Success Shows Impact of Big Data on Affiliate Marketing

    Press Release (San Francisco, May 19, 2016) Big data is changing affiliate marketing and leading networks, such as Madrivo, are reaping the ... Read Article

    In Defense of Networks, Part. II

    “I can run my own affiliate program, Chris. Why should I use a network?” said the CMO of a major advertiser to ... Read Article

    Digital Raves Announces Full Performance Marketing Services with Global Capabilities

    April 27, 2016, Hong Kong - Digital Raves is a performance marketing company that has been able to recognize the weaknesses in ... Read Article

    Blue Ribbon Panelist Interview: Ricky Ahuja

    Imagine you are a newbie affiliate entering the industry today. Which vertical would you choose? What would be your strategy for success?As ... Read Article

    Jackie Bates on Affiliate MarTech Opportunities

    Hundreds of millions of dollars have been raised by AdTech startups over the last few years, and now there is much talk ... Read Article

    Blue Ribbon Panel: Interview Melissa Feemster

    Does the difficulty in predicting which creatives will be accepted to run by Facebook and other social platforms make them still useful ... Read Article

    Blue Ribbon Panel: Q&A with JP Sauve

    Imagine you are a newbie affiliate entering the industry today. Which vertical would you choose? What would be your strategy for success?My ... Read Article

    Blue Ribbon Panel Interview: Cristian Miculi

    Hundreds of millions of dollars have been raised by AdTech startups over the last few years, and now there is much talk ... Read Article

    Q&A: Geno Prussakov on Affiliate Marketing Hot Topics

    Imagine you are a newbie affiliate entering the industry today. Which vertical would you choose? What would be your strategy for success? ... Read Article

    Blue Ribbon Panel Interview: Nicolas Chrétien

    Interview: Nicolas Chrétien How is big data going to impact the performance marketing industry?I don’t agree with the future-tense implication that big ... Read Article

    Clickbooth Continues to Fight for Affiliate Marketing

    Press Release Invalidates Essociate Affiliate Pooling Patent Claims Again! Sarasota, FL – Clickbooth is pleased to announce that on March 11, 2016, ... Read Article

    Parent Company of CrakRevenue Wins Appeal in Patent Fight Against Essociate

    Press Release QUEBEC CITY, QC, March 15, 2016. On Friday, March 11, 2016, the US Federal Circuit unanimously affirmed U.S. District Judge ... Read Article

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