For advertisers, scaling their business often means finding the right lead providers. A robust flow of opted-in prospects can make the difference between a good year and a stellar year. In order to find reliable leads that convert, advertisers and publishers need to forge productive partnerships that work for both parties, which begins with asking the right questions. As we … [Read more...]
5 strategies to create better content
Create content that represents you What are we talking about when we refer to content creation? This idea seems increasingly broad, encompassing, among other things, the world of marketing and communication and touching various mediums and formats. Videos, blog articles, images, logos, banners, landing pages, conversion funnels… Each little detail presented to a web … [Read more...]
Jumpstart your 2023 affiliate marketing growth with these must-consider partners
In our first post, we outlined a roadmap for the right way to conduct an efficient partner audit based on brand needs and goals. Today’s post will give you specific recommendations for expanding your program with scalable partners that deliver incremental sales and profit. Expanding your affiliate partner mix It’s time to consider what new partnerships will drive scalable, … [Read more...]
Retail Publisher Strategy: Making The Leap to CPA & Lead-Gen
Many publishers promoting retail advertisers on a cost-per-sale basis are hesitant to move to the “other side” and promote customer acquisition or lead generation offers. Perhaps they don’t think it fits their model or their type of customer. Yet with demand growing among advertisers for new customers, and more US states looking at taxing affiliate sales, now is the time for … [Read more...]