• Is $147 Billion a year enough for you?

    That’s how much will be spent on interactive advertising worldwide by 2012 according to The Kelsey Group’s Annual Forecast. http://www.kelseygroup.com/press/pr080225.asp

    The FTC imposes a diet on slimming-aid marketers

    The FTC makes its position clear on unsubstantiated claims and on undisclosed continuity programs with two judgments totaling over 10 million dollars: ... Read Article

    CJ’s Valentine’s card to Overstock apparently worked

    There seems to have been no official announcement yet but it is becoming clear that Overstock have now joined Commission Junction: http://www.amnavigator.com/blog/2009/02/11/overstock-affiliate-program-no-longer-with-linkshare/comment-page-1/#comment-408

    CJ's Valentine's card to Overstock apparently worked

    There seems to have been no official announcement yet but it is becoming clear that Overstock have now joined Commission Junction: http://www.amnavigator.com/blog/2009/02/11/overstock-affiliate-program-no-longer-with-linkshare/comment-page-1/#comment-408

    Adventures in customer relations, volume 221

    Kellogg fired Michael Phelps after he was photographed with a bong…and their reputation has dropped like a stone as a result: http://www.businessinsider.com/dumping-phelps-over-bong-rip-damages-kelloggs-brand-reputation-2009-2

    Super-Affiliate Insights Launches!

    Revenue is pleased to announce the launch of Super-Affiliate Insights, a new special edition of the magazine that will be published in ... Read Article

    Google is the "Moron" to Buy YouTube

    Trying to put out a print product in an online world has many challenges and many rewards. I won't bore you with ... Read Article

    Spreading the Love

    It's Valentine's Day and if the spirit of cupid doesn't get you going today there's not much I can do. It's all ... Read Article

    Go for the Gold

    It's another busy week here on the Westside, so let's get right to it. Our June e-mail newsletter launched today with new ... Read Article

    Revenue's Tricks and Treats

    Boo! Sorry to spook you like that. I probably scared you after taking a little time off from blogging to regroup and ... Read Article

    Feeling Patriotic

    The spirit of America is everywhere with the presidential primaries heating up, the season finale of American Idol capturing the attention of ... Read Article

    It's Amazing

    What gets done when deadlines come and go? Everything. Thank you to everyone who contributed to getting our upcoming March/April issue ready ... Read Article

    Last Minute Shopper

    Here we go with some buzzer shots for the week. People are still talking about the last minute of The Sopranos and ... Read Article

    Doing the Ad:Tech NY Boogie

    This week's post comes from Ad:Tech New York, where the interactive and performance marketing industry has congregated for a week of education, ... Read Article

    It's Getting Hot in Here

    Before you get ready to roll with any upcoming vacation plans, here are a couple of month end advertising updates. Be sure ... Read Article
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