• ValueClick Exits Lead-Gen?

    ValueClick this week announced the divestiture of their lead-gen business unit, Web Clients. The stated reason is that ValueClick wants to stay ... Read Article

    Big Bucks, Bad Business: Who's Getting Google-Slapped and Why

    Google is cracking down. Last month, Google filed a trademark infringement lawsuit against Pacific WebWorks and several others as part of an ... Read Article

    Cage Fight: Calacanis vs. Zynga, ComScore & Wilson

    Jason Calacanis has made a name for himself by being smart, funny and a vocal supporter of integrity in web publishing. He ... Read Article

    Threats & Opportunities in 2010

    2010 has started at a sprint. Affiliate Summit is almost here with Las Vegas preparing for the influx of amped-up super-affiliates ready ... Read Article

    The Great Divide

    Over the last five years, almost all of the topics I’ve written about focus on some aspect of performance-based advertising. My fascination ... Read Article

    Affiliate Program Multiplicity

    On various stages of their involvement with the affiliate marketing channel, merchants look in the direction of launching affiliate programs for the ... Read Article

    Pushing For Luxury

    Judging by the way our economy has plummeted in the last year, it seems the 2009 holiday season does not bode well ... Read Article

    The Ad Network Shuffle

    The following piece was written by Eric Reyes and appeared in the Blue Book Guide to Ad Networks and Exchanges in November, ... Read Article

    Pushing for Luxury

    The following piece was written by Paresh Vadavia and appeared in Revenue Performance magazine in November, 2009. Affiliate Corner — Paresh Vadavia ... Read Article

    Zynga Restates In-Game Offer Revenues

    Following the Scamville events of the last few weeks, Zynga has revised statements made earlier this year in which they claimed that ... Read Article

    The Great Retweet Debate

    Twitter has just recently added a retweet function and it’s causing quite a stir with many users despite assurances this will make ... Read Article

    Senate Accuses 450 Online Companies of Scamming Consumers

    Webloyalty, Vertrue and Affinion, along with over 450 of their e-commerce partners, were accused in a Senate report on Tuesday of "harming ... Read Article

    A Lifetime Ban From Google Adwords

    Google has announced that with immediate effect it will permanently ban any AdWords advertisers that place scam or malware ads. This news ... Read Article

    Cage Fight: Shoemoney vs Dennis Yu!

    The Facebook/Scamville fallout has continued with a cage-fight between two of our favorite bloggers. In the red corner we have Dennis Yu, ... Read Article

    Working with Performance Marketing Networks

    For Publishers and Advertisers The number of performance marketing networks has gone through the roof in the last year as the technology ... Read Article

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