• ShareASale Rated #1 Top Performance Marketing Network

    mThink ranks the Top 20 in new edition of BLUE BOOK SAN FRANCISCO, CA; April 20, 2010 - Revenue Performance, the leading ... Read Article

    Top 5 Takeaways Re. Twitter's New Advertising Platform

    Twitter has made its move towards monetization and there are big opportunities for performance advertisers as a result.. In the last 48 ... Read Article

    OPM Consolidation As Schaaf Buys PartnerCentric

    Schaaf Consulting announced today that it has acquired PartnerCentric, creating one of the biggest outsourced program management companies in the industry. This ... Read Article

    Yahoo Kills Yahoo! Publisher Network

    Yahoo has announced that the Yahoo! Publisher Network (YPN) will be closed down effective April 30, 2010. In a remarkable decision, Yahoo ... Read Article

    39 April Fool's Day Hoaxes By Google

    Last year Google ran no less than 17 different April Fool's Day hoaxes. I have always loved that a company that has ... Read Article

    User Experience vs Monetization

    Here’s the fundamental challenge for the performance marketing industry: how do we move from a short-term mindset that rewards us with a ... Read Article

    Performance Marketing Networks: Please Take Our 30 Second Survey

    Which is the best performance marketing network? Who do you love? What makes them great? Please take 30 seconds and help us ... Read Article

    Hydra Dumps 15,000 Affiliates

    Hydra Networks has announced that with immediate effect it has terminated the accounts of over 15,000 publishers. The news comes as part ... Read Article

    Performance Marketing: A Guide For CMOs

    After a year in which the performance marketing industry had to deal with controversies ranging from Oprah to the FTC, many of ... Read Article

    Facebook's $350 million in Performance Advertising

    As Facebook pushes to Win The Internet, its dazzling growth in usage is still to be reflected in profits, or even revenues. ... Read Article

    Botnet of 13 Million Computers Smashed

    On Wednesday Spanish authorities announced the arrest of three alleged ringleaders behind the Mariposa botnet. Mariposa is possibly the largest botnet yet ... Read Article

    Twitter Feeding Frenzy Coming?

    Twitter reasserted itself this week with the publication of two pieces of data designed to blow people's minds and a rumor that ... Read Article

    YouTube Celebrates With a Top Five

    YouTube celebrated its fifth birthday on Valentine's Day. The youtube.com domain name was first registered on 2/15/2005 and the site was bought ... Read Article

    Shock! Google Isn’t Infallible!

    It has become crystal clear over the last week that Google rushed the introduction of Google Buzz, did little or no external ... Read Article

    Google Kills Twitter

    Google killed Twitter today. With the launch of Google Buzz they ruthlessly attacked Twitter’s weaknesses and quietly set the scene for subsequent ... Read Article

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