• Three Tips to Help Publishers Prepare for The Holiday Season

    With fall officially here, it’s time to start thinking about the holidays. According to eMarketer, in 2016, about a third of US ... Read Article

    Adam Weiss of Rakuten: "The Keys to Developing a Strong Digital Marketing Strategy"

    Does a merchant or an advertiser need a digital marketing/ad agency in addition to their normal affiliate network partner? Adam Weiss:  As ... Read Article

    CrakRevenue offers a 10% Payout Bump on its Gaming Smartlinks

    Press Release QUEBEC CITY – This October, CPA network CrakRevenue is offering a special 10% payout bump when affiliates send traffic to ... Read Article

    Gus Brito of FlexOffers on Outsourcing for Success

    Does a merchant or an advertiser need a digital marketing/ad agency in addition to their normal affiliate network partner? The world is ... Read Article

    Five Disclosure Tips for Affiliate Marketers

    DISCLAIMER:  All content is for informational purposes only. Guidance is based on personal interpretations and in no way, represent legal advice. The ... Read Article

    Incorporating influencers into a performance marketing strategy  

    As shown by a recent content analysis of top brands like JetBlue, Wendy’s and Urban Decay, an influencer post generates more than ... Read Article

    FTC Defense Lawyer Alert:  FTC Data Security Enforcement Authority Takes a Hit

    A District Court in Northern California has recently dismissed multiple “unfairness” claims against a company that manufactures and sells home networking devices ... Read Article

    3 Affiliate Strategies for Holiday Success in 2017

    Planning for holiday 2017 is well underway for many in the retail industry. In 2016, U.S. holiday retail sales rose 4.7 percent ... Read Article

    Do Advertisers Need A Real Agency?

    Imagine you are a new advertiser using affiliate marketing to acquire customers. The affiliate network you’re using is doing great: recruiting new ... Read Article

    Four Publisher Must-Haves when Working with an Affiliate Network

    Affiliate marketing continues to offer brands and publishers countless opportunities to reach new customers and increase sales, providing a gateway for creating ... Read Article

    FTC Defense Lawyer Alert:  FTC Completely Hip to Partials

    Subscription-based billing models that fail to lawfully disclose material terms and obtain express informed consent are going to draw the attention of ... Read Article

    The Untapped Potential of Surveys

    Do you have two minutes to complete a brief survey? Probably not—but if I told you that Surveys are a great and ... Read Article

    Report: Over 40% Of Mobile Ad Impressions Fraudulent

    Every week there is more evidence that “traditional” digital advertising is packed with fraud. A remarkable report issued last week found that ... Read Article

    Software Development and Security with EuroCal

    Software engineering resource is expensive and hard to come by these days. Certainly here in the San Francisco Bay Area there is ... Read Article

    OLAmobile Acquires IconPeak for USD 10M to Become the Global Market Leader in the Mobile Performance Marketing Space

    Press Release Berlin, 2nd of August 2017 – OLAmobile (www.olamobile.com), one of the mobile leading performance marketing platforms, is joining forces with ... Read Article

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