Google is cracking down. Last month, Google filed a trademark infringement lawsuit against Pacific WebWorks and several others as part of an effort to stop fraudulent “Google Money” schemes. These are scammy offers that use Google’s brand to attract unsuspecting customers and then trap them into hard-to-break continuity programs, often via negative option contracts. In a move … [Read more...]
Working with Performance Marketing Networks
For Publishers and Advertisers The number of performance marketing networks has gone through the roof in the last year as the technology needed has become more accessible. There’s no reason not to work with several networks at once but you should bear the following points in mind: For Publishers: Talk to one of the affiliate managers. They’re the people who can … [Read more...]
Understanding Technology Evolution: The Fallacy Of The S-Curve
Understanding technological innovation is vital for marketers for several reasons. First, technological change is perhaps the most powerful engine of growth. It fuels the emergence of new brands, creates new markets and transforms small outsiders into market leaders.[1] To date, the topic of technological evolution has been studied primarily in the technology management … [Read more...]