Online Boom In Russia As Population Comes Online by Chris Trayhorn, Publisher of mThink Blue Book, June 7, 2012 If you are interested in what’s happening online and in the start-up community in Russia – and you should be – then let me introduce you to our favorite Russian website, The Runet. They’ve just produced a report on the indsutry in Russia in partneship with the IAB which has some great insights. – out of a total population of 143 million, only 57 million use the Web each month. Growth opportunity! – 2011 eCommerce growth: 30%, to a total of $8 billion. – online advertising growth in 2011: 57% The whole report is worth a look. PDF download is here. Filed under: Revenue Tagged under: Demographics, Industry Trends, International, Research About the Author Chris Trayhorn, Publisher of mThink Blue Book Chris Trayhorn is the Chairman of the Performance Marketing Industry Blue Ribbon Panel and the CEO of mThink.com, a leading online and content marketing agency. He has founded four successful marketing companies in London and San Francisco in the last 15 years, and is currently the founder and publisher of Revenue+Performance magazine, the magazine of the performance marketing industry since 2002.