comScore's 2013 Mobile future In Focus report was released on Thursday and delivers up-to-date insights into the state of the mobile marketplace. The report looks at the differences in the ways that smartphones and tablets are used in eCommerce, as well studying the international marketplace and the competition between Android and iOS platforms. Most interesting for us are the … [Read more...]
The Lead Generation Marketplace Grows Up
The lead generation industry has matured and is now reaching an inflection point. While some companies will fall by the wayside, it represents a positive change and will create many new opportunities. The good news is that “Online Darwinism,” for lack of a better term, has effectively eliminated many companies that refused to adhere to the basic values that once made them … [Read more...]
mCommerce & Mobile Search Overtaking Desktop
By Chris Trayhorn Affiliate Window just released a white paper that examines the growth in mobile commerce on their network, with particular focus on the UK. The UK has always been something of a bellwether for the mobile sector: the common GSM phone standard across Europe has long allowed mobile technologies to be hothoused there faster than in the USA, while the … [Read more...]
Online Boom In Russia As Population Comes Online
If you are interested in what's happening online and in the start-up community in Russia - and you should be - then let me introduce you to our favorite Russian website, The Runet. They've just produced a report on the indsutry in Russia in partneship with the IAB which has some great insights. - out of a total population of 143 million, only 57 million use the Web each month. … [Read more...]
80% Of Facebook Users Never Respond To Ads
80% of Facebook users have never bought anything as a result of seeing an ad on the site. Reuters, who reported the results of their new poll carried out with Ipsos, seems surprised by this statistic but I only wonder who the heck are the 20% who actually have responded to a Facebook ad? Who knew that people still looked at those ads? The online poll also found that over a … [Read more...]
Every Country In The World Ranked By Facebook CPC Cost
For many offers the really big opportunities for affiliates lie overseas and Facebook is perhaps the simplest and most accessible way to buy targeted traffic in these markets. Nanigans is a company that provides Facebook ad campaign management and this week they launched a new infographic that draws from 175 billion ads impressions managed by them in 2011. Note that the size of … [Read more...]
Infographic Of The Week: Are You Running Enough Tests?
We all love a good infographic so in the first of a regular series we bring you our Infographic Of The Week: Are You Running Enough Tests On Your Website. Check out why companies that test more enjoy better conversion rates and what they actually test for after the jump. … [Read more...]
Facebook's $350 million in Performance Advertising
As Facebook pushes to Win The Internet, its dazzling growth in usage is still to be reflected in profits, or even revenues. Accurate estimates of exactly what Facebook is bringing in are hard to come by but the best yet now comes from the Inside Facebook blog. In brief, they estimate total 2009 revenues of $635 million, of which over half - $350 million - came from performance … [Read more...]
Twitter Feeding Frenzy Coming?
Twitter reasserted itself this week with the publication of two pieces of data designed to blow people's minds and a rumor that should send a little quiver of excitement up your leg (if you like that sort of thing). Data point #1: Twitter is currently processing 50 million tweets per day. That's an average of 600 per second, and it excludes tweets from identified spam accounts. … [Read more...]
Pushing For Luxury
Judging by the way our economy has plummeted in the last year, it seems the 2009 holiday season does not bode well for retailers — online or off. Tens of thousands of people are still getting laid off every week, the job market simply won’t do us the kindness of opening up, and consumers are squeezing pennies so hard that Lincoln feels their pain. Given this … [Read more...]
Trends in Travel
With the economic downturn, many of us are tightening our belts. What does that mean for travel marketers? Are people still traveling? Should we downgrade our revenue expectations?Here’s some good news. According to a PhoCusWright report, the U.S. online travel market continues to grow at a pace that far exceeds the overall travel market. Travel is the No. 1 sector in the … [Read more...]
Let’s Get Personal
Imagine that you are shopping at a department store and you ask a salesperson for men’s summer sandals and he takes you to the main entrance and drops you off. Your reaction?There’s a good chance you’re frustrated. You probably think less of the store for its poor service. You’re probably going to leave without buying any shoes. You might even tell your … [Read more...]
Profiling Your Way to Profits
Many of the smartest marketers I have had the pleasure of knowing, agree that building an email list is essential to long-term success.Profiling is a term I use to partition my list into separate sub-lists that can help you identify what products or services are of the greatest interest to your list subscribers. A profile can be any way you want to separate the list members … [Read more...]
Incentivize Your Audience
Budgets are tightening, and advertisers need to boost ROI- fast. The social Web is gaining value not only as a medium that delivers measurable results, but also as a resource for gaining insight a company can use to make all of its advertising (TV, print, online) more effective, to increase ROI across the board.Social media is known for its wealth of useful information. Using … [Read more...]
AOL’s Advertising Aspirations
What a long, strange trip it's been for AOL.The more than 20 year old company that was once at the forefront of Internet community building and defined the online experience for many early Internet adopters, is now experiencing a bit of an identity crisis.AOL has moved far beyond its famous "You've got mail"catch phrase/punch line/movie title. So, then how does AOL define … [Read more...]