Home / Networks / Rakuten Affiliate Network
Rakuten Affiliate Network, part of Rakuten Advertising, was our #1 network for 12 years in a row and has maintained an unrivaled level of consistency. This year they slipped back slightly in our rankings which our voting analysis indicates was perhaps a scaling back of their audience engagement, rather than any slippage in quality. Rakuten is still very much a favorite of our Blue Ribbon Panel of experts, and of our advertiser voting panel, demonstrating excellence across every aspect of their business. Ranks very highly for service levels and innovation.
Rakuten Advertising is a global marketing solutions provider that connects brands and agencies with diverse audiences across its vast partner ecosystem. The network leverages the inventory, data, and technology innovation of the Rakuten Group, Inc., which includes over 70 businesses and nearly 1.4 billion members, alongside its own global publisher network. This combination drives exceptional business growth for clients and offers unparalleled expertise in digital marketing performance.
Rakuten Advertising's premier global affiliate network has been ranked #1 by mThink and IPMA, and caters to brands from retail, direct-to-consumer, finance, and more. Their expert teams offer support, innovative products, and strategic partnerships to drive performance and growth for clients. Additionally, the network reaches unique audiences through premium owned-and-operated companies such as Rakuten Viber, Rakuten TV, and Rakuten Viki, adding variety and incremental reach to clients' media mix.
To help clients make data-driven marketing decisions, Rakuten Advertising provides impactful market intelligence through unique data and insights that reveal what drives businesses and impacts industries. Their commitment to putting consumers at the center of everything enables them to deliver unparalleled transparency, insight, and results for partners and clients.
With a focus on rewarding loyalty and building relationships, Rakuten Advertising strives to deliver experiences that inspire and enhance the lives of consumers while ensuring the success of their clients.
Our opinion, based on our annual survey of 20,000+ performance marketers, the Blue Ribbon Panel and our own analysis. How Blue Book ranks, since 2003.
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