I’m confused why we refer to this world of Facebook, Twitter, LinkedIn, Foursquare, Pinterest, YouTube, Google+, MySpace, etc., as "social” media. From everything I’ve experienced, it should really be called “anti-social” media. The sad reality is that social media has devolved into a series of faceless and impersonal interactions through PCs, smartphones and tablets, whereby … [Read more...]
Twitter Might Be The Key To Mobile Performance Advertising
Twitter could change the performance marketing sector if they only made self-serve, auction-priced advertising available. That would open up a massive audience of mobile device users: news-aware, location-aware, product-aware. It could be exactly what is needed to tip performance marketing into the mainstream. With a billion tweets every three days and 140 million active users, … [Read more...]
Transform Customer Data Into Profit
A unified platform for analytics that can provide synergistic insights across marketing, sales and customer service is the key to achieving maximum value from customer relationships. Customer-first. Customer-focused. Customer- driven. Customer-centric. Customerobsessed. The words have been bandied about in the management lexicon in the last few decades as though each new wave … [Read more...]
Q&A with Brian Gramer: Marketing Automation Software Allows Companies to Manage, Design, Automate and Analyze Integrated Marketing Campaigns
Marketing automation software allows you to perform both campaign management and execution. It helps marketing executives plan, create, manage, execute,automate, track and analyze their entire marketing portfolio from one central business system. Unlike email-only point solutions orCRM solutions, best-of-breed, on-demand marketing automation allows you to manage and execute … [Read more...]
Customer Pyramid: A Proven CRM Strategy
Customer marketing is a business method that uses process control techniques to measure, manage and improve customer performance and customer focus. Seventy percent of CRM projects fail to deliver positive results. The trade press and analysts have been repeating this fact for a number of years. But is it true? CRMGuru, a CRM portal, decided to find out. It commissioned a … [Read more...]