• Beyond 2020: Perform[cb] on the Future of Performance Marketing

    Discussing the future of performance marketing with some of Perform[cb]‘s leadership team, including Chief Operating Officer, Brad Dobbins, Chief Strategy Officer, Matthew ... Read Article

    PerformLEAP®: The Future Of Marketing Platforms?

    When the world changes, good businesses evolve. In today’s performance marketing industry, this phenomenon is playing out in hyper-speed as the pandemic ... Read Article

    How to accelerate growth for affiliate partners in a year of extremes

    Affiliate marketing is on a roll. In January LinkedIn named affiliate marketing as one of the most in-demand skillsets, which was no surprise as brands are set ... Read Article

    What Will Health Insurance Open Enrollment Look Like This Year?

    Each year, insurance brands and publishers must prepare for open enrollment periods, which began November 1. The pandemic and election could be ... Read Article

    Interview with Rakuten's Ceres Cueva

    2020 has seen a movement of major ad budgets to performance marketing and an increased focus by publishers on monetization strategies. Nobody ... Read Article

    Email Marketing Proves To Be Essential — Especially In 2020

    Litmus, an email optimization company, recently released its 2020 State of Email, Fall Edition report, which takes a deep dive into how ... Read Article

    Introducing The New Rules Holiday Checklist for Digital Marketers

    Santa’s not the only one who should be making a list and checking it twice these days. With the countdown to the ... Read Article

    The Top 5 Most Profitable Affiliate Marketing Verticals RIGHT NOW

    The profitability of an affiliate marketing vertical can change quickly. Oversaturation, new restrictions from traffic platforms, and societal influence are most often responsible. However, ... Read Article

    Why Financial Brands Find Huge Success in Affiliate Marketing

    A well-known fact in the industry, financial and fintech advertiser affiliate marketing budgets are on the rise as more financial brands hop ... Read Article

    11 Ways to Optimize Your Affiliate Website for Conversions

    Your goal as an affiliate is to make as much money as possible by selling the products you are promoting on your ... Read Article

    CPA Networks and Influencer Marketing: How Can we Really Benefit from it?

    CrakRevenue Gives You the Secrets to Succeed Unless you’ve been living under a rock for the past couple of years, you’ve probably ... Read Article

    Finding Opportunities In The Pandemic Lockdown

    The last six months have been anything but normal. It’s not often that the world shuts down and experiences an international pandemic, ... Read Article

    Solving Top Affiliate Campaign Optimization Needs with Technology

    Behind many a great affiliate success story lies an unsung hero, and that’s great affiliate technology. Innovative affiliate platform technology acts as ... Read Article

    Matt Frary Talks About The DMS Acquisition Of SmartChaos

    The industry is seeing a trend towards consolidation and what I believe is driving it is the scale necessary to help manage ... Read Article

    Performance Marketing M&A Accelerates

    The news last week that DMS has acquired SmarterChaos came as no surprise. This deal seems an obvious one as networks scramble ... Read Article

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